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LaLiga Santander Experience

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JUE 24.11.2022 | LALIGA SANTANDER EXPERIENCE

The World Cup has kicked off, but LaLiga Clash goes on

Lewandowski, one of LaLiga’s most iconic stadiums, and a passionate derby. These are just three examples of the contests being run by our broadcasters for the “LaLiga Clash” competition, which has racked up over 60,000 participating subscribers.

LaLiga Santander Experience

JUE 24.11.2022

LaLiga Clash is staying the course over the next few weeks, in spite of LaLiga Santander taking a break. The joint initiative between LaLiga and its international broadcasters comprises ten different contests offering the broadcasters’ subscribers the chance to win big prizes, including an exclusive trip to Spain.

“Spot the ball” challenge

Based on the Lewandowski move against Rayo Vallecano, the broadcaster TV2 Norway used the “Spot the ball” contest to top off the opening half of the season with thousands of replies to its post. In addition to promoting the contest on its social media profiles, its presenters unveiled the prizes on offer and how to take part during one of the main segments on the network: “LaLiga Studio”. Similarly, ELEVEN Sports Portugal shared the challenge with its followers, opting to use its Twitter and Instagram platforms to let fans guess where the ball was in the shot of Lewandowski, garnering a host of responses.

Also in Europe, PrimeTel Cyprus, DigitAlb Albania, MAX Sport Bulgaria, C-More Sweden and C MORE Finland completed the list of broadcasters who put their subscribers to the test with the “Spot the ball” puzzle. Meanwhile, in the Baltic and CIS countries, Setanta was in charge of promoting this popular contest in the 12 nations where it broadcasts LaLiga.

Over in Asia, ONE Israel continued with its campaign on TikTok, LaLiga’s fastest growing social media platform (there are now 12.4M of us!). Once again, the channel’s biggest talent, “Hassagim” (with over 500,000 followers) was tasked with throwing down the gauntlet to an audience that continues to expand from one matchday to the next. In Vietnam, both broadcasters (SCTV and VTV Cab) plumped for their Facebook pages to promote the contest, adapting the creative assets supplied by LaLiga for their local audience.

In Oceania, the broadcaster OPTUS Australia spiced up its question by combining different assets and social media platforms: Instagram, Facebook and Twitter.

 

Are you familiar with our stadiums?

This is, without a doubt, the challenge for the most observant among us. Taking advantage of the three of LaLiga’s most iconic stadiums, the Civitas Metropolitano (Atletico Madrid), San Mames (Athletic Club) and the Ramon Sanchez-Pizjuan (Sevilla FC), we launched the “Guess the stadium” challenge. The simple mechanics for taking part and the beauty of the stadiums really caught the attention of the audiences of broadcasters such as TV2 Denmark, Spiler TV Hungary, PrimeTel Cyprus and S Sport Turkey, which promoted the contest during the coverage of their LaLiga Santander games, with the presenters encouraging spectators to participate on the networks’ social media channels.

Specifically, PrimeTel showed the video-questions during the commercial breaks of its weekend programming, while Spiler tapped into the charisma of its presenters by having them pose the question directly and asking viewers to take part via its social media profiles. Additionally, the Turkish broadcaster continued to recruit more participants (almost 7,000 so far this campaign) by uploading posts ahead of the World Cup break with a range of images of the LaLiga Clash prizes on offer along with the creative assets to its main Twitter, Instagram and Facebook accounts. 

The thrill of the derbies!

LaLiga Clash was also intent on promoting the first Seville Derby of the season, with over 20 international broadcasters joining the fray! We can highlight WOWOW Japan and OPTUS Australia, who tested their followers’ knowledge by asking them which player has played the most derbies in Seville. They were joined by other networks from across the globe: Nova Sport Czech Republic, Eleven Portugal, Eleven Poland, beIN France, TV2 Denmark, C-More Finland, S Sport Turkey, Spiler TV Hungary, Silk Sport Georgia, Setanta, SCTV Vietnam, ONE Israel, DirecTV in Latin America, Canal + Africa, TV2 Norway, Ziggo in the Netherlands and DigitAlb Albania. The latter showcased the shirts of Real Betis and Sevilla FC live on its “Zona Gol” show, with this extra visibility of the big match reeling in over 6,000 participating subscribers!

International fans are already enjoying their LaLiga Clash prizes

The photo shows a PrimeTel Cyprus subscriber happily posing with his prizes, with plenty more still to come.

Users can continue to try their luck in the competition’s upcoming contests via the hashtag #LaLigaClash and snag more fantastic LaLiga prizes.

How about you? Are you in?

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DIRECTV LATAM.JPG

DIRECTV LATAM.JPG
CANAL+ DERBI.JPG
NOVA DERBI.JPG
OPTUS1.JPG
MAX BULGARIA BALL.JPG
ON VIETNAM BALL.JPG
PORTUGAL.png
PRIMETEL.png
SETANTA BALL.JPG
S SPORT TURQUIA.png
SCTV VIETNAM.JPG
VIETNAM GANADOR.png
TV2 NORUEGA TV.JPG
TV2 FODBOLD ESTADIO1.JPG
TV2 NORUEGA TV2.JPG
GANADOR SCTV POST
CANAL PLUS CLASICO.JPG
TV2 EL CLASICO
S SPORT TURQUIA GUESS.JPG
MAX SPORT EL CLASICO
ONE TIK TOK EL CLASICO
DIRECTV LATAM EL CLASICO
SETANTA EL CLASICO
ELEVEN TAIWAN GUESS
TV2 DINAMARCA EL CLASICO
ELEVEN POLONIA EL CLASICO
SCTV VIETNAM EL CLASICO
ON SPORT EL CLASICO
PRIMETEL EL CLASICO
BEIN FRANCIA EL CLASICO
BLUE GUESS THE RESULT
CMORE FINLANDIA EL CLASICO
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