However, there is a deficit that sport and football must make up for in terms of ecological transition. In order to do so, it is necessary to promote their environmental culture, with an emphasis on environmental performance and reporting. This is what the Environmental Fair Play project aims to do: it is a two-year programme that promotes the creation of a platform of knowledge and experiences aimed at improving the environmental performance of the football industry, as well as accelerating the global ecological transition by taking advantage of its social and media centrality.