LaLiga with sport
LaLiga Impulso was born as a strategic project for LaLiga through which the investment fund CVC – a benchmark partner with extensive experience in the sports industry – injects close to 2 billion euros to undertake growth and consolidation projects from a sporting and business point of view. This pioneering agreement in professional sport in our country provides LaLiga clubs with the necessary impetus to advance 20 years in professionalisation and development, allowing clubs to undertake projects that ensure their overall growth.
The initiative has been approved by the vast majority of clubs, with 38 of LaLiga's 42 clubs having joined voluntarily with the aim of working together for the overall development of the competition.
The funds received by the clubs are earmarked and can only be used for a pre-determined number of items. At least 70% must be allocated to investments to grow the club, i.e. to strengthen areas such as Infrastructure, Digital, Technology, Communications, Commercial & Marketing, International, Branding, as well as its staff structures. In addition, the financial structure can optionally be optimised (max. 15%) and the sports squad can be strengthened by extending the salary cap (max. 15%).
With this agreement, clubs will make responsible investments focused on their club and its environment to grow the competition as a whole and each entity individually within a common sustainable strategic plan.