Through its Foundation, La Liga is set to join forces with the Spanish Committee of UNICEF in a campaign to help the children and families affected by the 7.8-magnitude earthquake which shook Ecuador on 16 April.
The initiative, which has received the backing of the LaLiga clubs/public limited sports companies, will be rolled out on 22, 23, 24 April, to coincide with Matchday 35 of the Liga BBVA and Liga Adelante seasons. Prior to kick-off, players will display a banner carrying the slogan 'THE PROFESSIONAL FOOTBALL LEAGUE IS WITH ECUADOR. SEND THE WORD 'UNICEF' TO 380080', whilst a video documenting the massive need for aid in the worst-hit regions will be screened.
According to the latest figures collected by UNICEF, the earthquake has destroyed 805 homes and buildings, damaging a further 608. One hundred and forty-six schools have been affected, the public health system is in a state of emergency and food and water are both in short supply. In the hardest-hit areas, landslides are hindering the access of relief teams and supplies. Some cities remain without electricity and just 40% of the communication lines are working.
Many Spanish clubs and their players have expressed their support in the face of this humanitarian emergency. LaLiga wishes to encourage all supporters to make a small contribution, which collectively could serve to offer the 150,000 affected children and families some hope.