Nota de Prensa
MIÉ 25.03.2026
LALIGA’s Club Office held the second edition of its awards, which highlight the most innovative projects developed by the 42 clubs that make up the competition.
The recognitions, presented during the 5th Club Conference at PortAventura World, showcase the effort and creativity of the teams in areas such as infrastructure monetization, digital strategy, and new models of commercial growth and international fan engagement.
A key feature of these awards is that the clubs themselves vote for the initiatives they consider most noteworthy. Through this process, the Club Office promotes collaboration and the exchange of best practices that support the development and sustainability of the football industry in Spain.
For this second edition, seven categories were created, expanding the scope of the football business and reflecting the wide range of activities carried out by clubs in both LALIGA EA SPORTS and LALIGA HYPERMOTION.
The Luis Gil Award, which pays tribute to LALIGA’s former Head of Competitions and Player Office, was also presented. This year, the honor went to RC Deportivo as the club that contributed most to the competition.
In the Best Hospitality Product category, the top award went to RC Celta for its Sky Marcador Club project, followed by Atlético de Madrid with its Tunnel Club, and Real Oviedo in third place for its Córner VIP – Business Club.
In the Best Event category, Atlético de Madrid stood out with Madrid On Ice, the largest ice rink in Europe. RCD Mallorca took second place with the Rels B Concert, which served as the launch event for their 2025/26 kit, while CD Leganés came third for hosting the rugby match between Spain and Ireland.
The Best International Activation award went to Real Betis for the campaign surrounding the launch of their Pre-Match RBB x Naruto shirt, which had a direct impact on Asian audiences. CD Leganés took second place for organizing and managing their 2025/26 pre-season in Mexico and the United States. Atlético de Madrid placed third for their Casa Atleti activation during the Club World Cup in the United States in the summer of 2025.
In the Best Social Media Content category, Athletic Club won first place for their content during Nico Williams’ contract renewal. Real Oviedo came second with their digital campaign “Gratitude in the Mud: 24 Years of a Shared Journey,” and Getafe CF placed third with their audiovisual piece “Djene. A Story of +3.”
In the Best Lead Generation Campaign category, Real Oviedo was recognized for their participation in the filming of the music video “Centenario Melendi & Real Oviedo.” CD Leganés took second place with LEGA Play, and Sevilla FC came third with their campaign “Pre-season Starts Here – Sevilla FC+.”
Real Racing Club received the top award in the Best Sponsor Activation category for their Donors of Logo campaign, which replaced sponsor logos on the shirt with the names of children awaiting organ transplants. FC Barcelona took second place with their FC Barcelona x Cupra activation, and Valencia CF came third with their campaign with Cervezas Turia.
Finally, in the Best Strategic Brand Campaign category, Girona FC won with their “Orgull ‘G’ Gironí” campaign. Albacete BP took second place with their Passion for the Pitch project, and Celta came third with The Best Gift in History, created with La Revuelta, in which the club featured the TV show’s logo on their shirt and donated €10 for every shirt sold to the Spanish Association Against Cancer (AECC).
This year’s awards were not only a celebration of innovation but also a demonstration of the clubs’ commitment to developing projects that positively impact their communities and contribute significantly to the growth of the football industry in Spain.
© LALIGA - 2026