LALIGA Launches GOALITOS, an AI-Powered Children’s Series

LALIGA has today premiered the first episode of GOALITOS, its first original children’s series. This innovative animation project combines entertainment, education and advanced generative AI technology to offer a space dedicated to young viewers, whilst reinforcing the values of sport in a safe and engaging environment.

The series will be distributed weekly via LALIGA’s broadcasters, its own channels and digital platforms, including a dedicated page on the LALIGA website, as well as its YouTube channel (via youtube.com/goalitos) and other environments within its digital ecosystem.

Developed through WSC Sports’ WSC Studios, the AI-powered content and IP studio, GOALITOS represents a new model for creating original sports content. By combining LALIGA’s commitment to innovation and connecting with young audiences with the editorial and creative expertise of WSC Studios, the project enables the development of scalable, multilingual narratives designed for global distribution, fostering ongoing engagement with new generations of fans.

GOALITOS is produced in Spanish, English and Arabic, and follows three animated characters, Rafa, Luna and Max, who dream of becoming professional footballers. Each five-minute episode, released every Friday, combines the latest LALIGA news with dynamic and educational segments tailored to a young audience. The format activates LALIGA’s entire digital ecosystem through clips, teasers, vertical content, app integrations and interactive elements such as challenges and quizzes.

“At LALIGA, we have been committed to technology as a strategic driver of transformation for years. With GOALITOS, we are taking it a step further: we are using artificial intelligence to create educational, engaging content specifically designed for a young audience, conveying the values of sport in a format tailored to them. We want to be pioneers in the industry by offering a space dedicated to young people, with the highest quality and the backing of leading technology partners,” says Jorge de la Vega, general director of business at LALIGA.

Artificial intelligence is present throughout the series’ creative and production process. Thanks to WSC Sports’ technology and its Large Sports Model, the workflow ranges from narrative development based on sports data, automated generation of highlights,

character animation, the use of advanced text-to-speech models with licensed children’s voices, multilingual production, auto-formatting for different platforms and dynamic graphic adaptation. Automated translation, dubbing and localisation systems ensure narrative consistency and cultural relevance across all markets.

GOALITOS reinforces LALIGA’s position as a leader in sports innovation and demonstrates the potential of original content powered by artificial intelligence to expand the reach of football and strengthen its connection with global audiences.