LALIGA joins Europe Day with special activations across its competitions

LALIGA joins, for the second consecutive year, the celebration of Europe Day, which is commemorated on 9 May, with a series of special activations that will take place during matchday 35 of LALIGA EA SPORTS and matchday 39 of LALIGA HYPERMOTION. Through these initiatives, the competition will roll out various visibility actions across its professional competitions.

Among these initiatives, the domestic and international broadcast signal of the 21 matches of LALIGA EA SPORTS and LALIGA HYPERMOTION will incorporate the European Union flag as a graphic element alongside the scoreboards. Likewise, captains will wear armbands featuring the European Union flag during matchday fixtures. Additionally, the commemorative spot marking the 40th anniversary, produced by the European Institutions in Spain in collaboration with RTVE, will be broadcast through LALIGA TV BAR and LALIGA HYPERMOTION TV channels, as well as distributed to television operators.

These actions are part of the “Sport with Europe” initiative, promoted by key institutions such as the European Parliament, the European Commission, European Leagues and the CSD, and take on special significance this year as they coincide with the 40th anniversary of Spain’s accession to the EU. This milestone is articulated through the “Since 1986” campaign, which highlights Spain’s journey within the European project and its contribution to strengthening a Europe based on democracy, freedoms and coexistence.

Through these initiatives, LALIGA helps amplify the values represented by the European project, such as coexistence, respect and diversity, leveraging the global reach of professional football to connect with millions of fans both in Spain and internationally.

LALIGA’s participation in this initiative reflects its commitment to the European project and its nature as a global organization. With an international presence in more than 35 countries through its network of delegates and international offices, LALIGA continuously develops projects, agreements and activations with institutions around the world. In Europe, LALIGA has maintained a consolidated presence for more than a decade, supported by its network of delegates in different countries, from which it drives projects and actively collaborates with leagues, federations and various sports and public institutions. This activity is complemented by the work of LALIGA’s office in Brussels, focused on monitoring European initiatives and policies related to sport, the audiovisual industry and the protection of intellectual property rights.

In addition, LALIGA maintains a close working relationship with the European Parliament Office in Spain, the European Commission Representation in Spain and European Leagues, with whom it shares the objective of bringing European values closer to citizens through sport and strengthening the role of football as a tool for social transformation.

LALIGA’s global reach makes it possible to convey these messages to millions of fans both in Spain and internationally, reinforcing the connection between sport and the values of the European project in a particularly significant year.