On Thursday the 6th of March, at 18:30 the most important companies in Spain and the media will be presented with LFP World Challenge project, declared an Event of Exceptional Public Interest by Law 22/2013 of the 23rd of December.
The Auditorio del Complejo de los Duques de Pastrana (Paseo de la Habana 208, Madrid), will host the event, whose purpose is the international promotion of Spanish companies and which is backed by the LFP.
The State Secretary of Commerce, Jaime García-Legaz, the President of the Superior Sports Council, Miguel Cardenal, and the President of the LFP, Javier Tebas, will be the main ambassadors at the event and will explain how the diffusion and internationalisation of the values of football and Spanish companies will be carried out.
The presentation will also include speeches from José Luis Bonet, the president of the Forum of Renowned Companies, and José Ángel López Jorrín, the Director of the Government's Office of the High Commissioner for Marca España.
At the end of the presentation, those present will be able to enjoy 'The Spain Experience', an interactive fusion of networking, a cooking show from Paco Roncero, and a technological experience provided by Mediapro Exhibitions, who will accompany the LFP World Challenge on its journey. The space will also include a photocall with all those taking part and questions from the press will be answered.