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PUMA

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information...

www.puma.com
EA Sports

EA Sports

Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.

www.easports.com/es/fifa
Budweiser

Budweiser

Born of a man who believed success meant living ambitiously, Budweiser is not only the hardest beer to brew it’s one of the most popular beers in the world - reaching over 80 countries. It’s not by accident we’re called The King of Beers. It’s a legacy we’ve earned and a legacy we’re proud to bring to the partnership with LaLiga.

As one of the largest global premium beer brands, Budweiser will be seen during every broadcast crowning every King of the Match. In fan’s homes and upscale bars around the world, Budweiser will complete every fan’s thrilling game experience through special edition LaLiga Trophy bottles.

Beyond the pitch, Budweiser is bringing fans closer to the kings of the game by creating exclusive content with players befitting a king that only Budweiser can deliver.

budweiser.es
Rexona

Rexona

Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling fresh all day.

Rexona’s research and development experts know that men and women have very different demands when it comes to deodorants. That’s why Rexona developed products to meet their individual needs.

Rexona’s proprietary body-responsive technology means Rexona can sense when your body needs extra protection – and provide it on cue.

In fact, Rexona scientists discovered that there’s a difference between the way your body produces sweat when you’re hot, and the way you start sweating when you’re stressed or anxious. Rexona is designed to deliver anti-perspirant protection on both counts. And with our No White Marks technology, your clothes will stay looking as fresh as you’ll feel. Rexona was the first brand to introduce its Crystal range – deodorants which go on completely clear, eliminating the white marks aerosols and sticks can leave on dark clothes.

www.rexona.com
LiveScore

LiveScore

LIVESCORE™ is a leading sports media company with headquarters in Gibraltar, London and Prague. It has an audience of more than 50 million monthly active users in territories across Europe, Asia, Africa, North and South America and Oceania. With a dedicated website and native applications on iOS and Android, LiveScore gives users real-time updates, fixtures, results, scores, stats and news across five major sports: football, tennis, cricket, ice hockey and basketball.

www.livescore.com
BKT

BKT

BKT is a leading Off-Highway tire manufacturer focusing on agricultural, construction and industrial machinery as well as earthmoving, port and mining, ATV and gardening vehicles. Headquartered in Mumbai, the company has subsidiaries in Italy, in the USA and in Canada, and employs more than 7,000 people worldwide.

BKT products are sold in over 160 countries worldwide through a network of national distributors. As a global specialty tire supplier, BKT’s strength lies in its extensive tire lineup of over 2,700 products. The company is committed to offering quality solutions that are able to satisfy the most demanding user needs in addition to value added services.

BKT aims at further enhancing both equipment performance and efficiency enabling users to be highly competitive within their sector.

Consistent investment into Research & Development is a hallmark and part of the corporate philosophy.

Not only products. The BKT brand is based on a totality of essential elements: quality, technology, innovation, service, but also care for the community, for the environment, for people’s future.

Discovering the philosophy of BKT is a real journey that leads to the company’s Indian roots. Not only are these ever present, but they are BKT’s drive in terms of their CSR policy. Thanks to the giving-back principle, the group continues to thank and to give back – particularly to India – as much as possible from what it has received. It does this by facing topics of human solidarity, social development, and environmental responsibility.

BKT is aware about its environmental footprint and fully committed to reducing it and being a good example to be followed: among the many acknowledgements and certifications, BKT has received for three years in a row the National Energy Conservation and Sustainability Award conferred by the Indian President to companies that distinguish by managing natural resources. This happened thanks to the fact that 50% of the BKT production in Northern India is met by wind energy.

When it comes to charity, BKT operates through the BKT Foundation that sustains projects and initiatives of different nature and origin. This includes the health sector and supporting the essential right to study. The purpose is to ensure education to underprivileged children, rescuing them from the streets, and taking them to school. In cooperation with the Government of India, a remarkable school canteen program has been implemented providing food to over 1.4 million children at 10.000 schools located throughout ten Indian states to fight against hunger and malnutrition. BKT activated numerous charity events and initiatives all over the world. As multinational group, it feels the urge to intervene globally, not only in India, and to take care of every single community.

BKT is also renown for its commitment in the sport world. Many are the sporting events that the multinational group from India supports and follows actively all over the world. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves sport because it fully reflects its corporate philosophy: the joy of achieving goals, the feeling of satisfaction and content when being rewarded for all efforts and sacrifices, the ability of hitting new records aiming at always higher and greater ambitions.

Welcome to the BKT world - far more than tires!

www.bkt-tires.com

Associated Brands