The football and business worlds are embarking on a journey towards excellence in the LFP World Challenge, an event created with the aim of strengthening, enhancing and expanding Brand Spain around the world. Excellence, quality and commitment are an example of common values shared by the soccer and business worlds. Another common feature of the two environments is that they engage in competition in order to reach goals and achieve leadership.
The LFP World Challenge will be an event in which football will be accompanied by the development and organisation, both nationally and internationally, of culinary, art, music or film events, as well as activities related to Research, Development and Innovation. All at the service of the promotion and development of Brand Spain, and with the aim of achieving excellence.