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News

TUE 19.07.2016 | News

YouTube, a window to LaLiga World

The action from the various LFP World Challenge tours this pre-season will be watchable through LaLiga's official channel.

News

TUE 19.07.2016

After an enthralling campaign last time out and the fantastic LFP World Challenge post-season tours that followed it, which saw Real Sociedad, SD Eibar and RCD Espanyol fly the flag for LaLiga overseas, now LaLiga World is back with a bang for the pre-season. Sevilla FC, RC Deportivo, RC Celta, Malaga CF, Real Betis and Atletico Madrid Women will all be involved on this occasion and the action will once again be shown on the official LaLiga YouTube channel. 

The first matches streamed will be Sevilla's two games in Orlando, where the UEFA Europa League holders will be up against two top South American clubs, CA River Plate and Club Independiente Santa Fe. The clash against the Argentinians takes place on Saturday 16 July at 20:00 local time (02:00 CET), while Jorge Sampaoli's men will face the Colombians three days later, with the same kick-off time. 

Next in line will be Deportivo and Celta, who will lock horns in a special Galician derby in Uruguay on 21 July at 17:30 (22:30 CET), which will be the first semi-final of a four-team tournament also featuring the Montevideo outfits CA Peñarol and Club Nacional de Football. The competition's third-place playoff and final will be held two days later. 

LaLiga's YouTube channel will also be covering Malaga's latest LaLiga World adventure, in which the club will participate in the Aachen Cup on 24 July alongside hosts Alemannia Aachen, 1. FC Koln (Cologne) and Olympique de Marseille. 

Similarly headed to Germany are Betis, whose fans will be able to visit YouTube to watch their team compete in the Dresden Cup, also under the LaLiga World banner. The club will take on SV Werder Bremen on Friday 29 July at 18:00, before pitting their wits against Everton FC the following day at 13:30. 

Last but not least, this pre-season marks the first time that a female team will be embarking on an LFP World Challenge tour. Atletico Madrid Women are off to Sweden, where they will face Linkopings Fotboll Club on 7 August at 16:00 and Eskilstuna United DFF on 10 August at 19:00. These matches, part of the new LaLiga Women project, will also be watchable on LaLiga's YouTube channel. 

LaLiga World will also cover some games in Spain. On August 10 Valencia will taked on a Nigerian All-Star team in Alzira, near Valencia. The Nigerian visitors will then take part in the Trofeo Ramón de Carranza alongside MálagaAtlético and Cádiz

As well as streaming all of the above-mentioned games live, the channel will be bringing you top highlights packages and must-see interviews with the stars. 

These initiatives mark the latest step in LaLiga's international expansion and Spanish football's drive to fully embrace new broadcasting formats and consumption trends. The organisation's various digital platforms have enjoyed great success, including its official YouTube channel, whose catalogue continues to grow and currently numbers over 20,000 videos. 

© LALIGA - 2016