The Liga BBVA, whose current champions are Club Atlético de Madrid and which has the best players in the world, is a competition with a global audience of more than 300 million fans
The agreement between the two parties will last three years, starting with the 2014/15 season. By means of a public bidding process, SIS was the company chosen by the LFP, and the agreement will cover more than 2500 matches, including: the Liga BBVA, Liga Adelante, Segunda División B, Copa del Rey and the Supercup of Spain.
For Javier Tebas, the president of the LFP, "signing this agreement with the leading provider of statistical data for betting agencies is of great pride. Together we will allow the fans of the best league in the world to have access to official data on all the matches, in a more effective and professional format".
Liga de Futbol Profesional were assisted by the international sports law firm, Couchmans LLP (www.couchmansllp.com)
SIS is a leading company in the supply of products and services for the betting industry, and it has a long and successful reputation, and they are delighted to be able to start this collaboration with the LFP.
"We have a rich heritage in the collection and distribution of official data for distribution to the betting industry and this exclusive, official agreement with the LFP is a further sign of our commitment to work with sport governing bodies”, said Paul Baker, the director of strategic development at SIS.
Baker also added that "this is the first time the LFP has signed an agreement with a data management company for betting and we are delighted to be working with one of the best leagues in the world. We are going to make sure the live data is quick and relevant, and available in every corner of Spain for the current and new clients in the betting industry".
Official SIS data gatherers will be at every stadium in Spain using proprietary technology to collect and deliver a range of live and in-running data, and deliver it to bookmakers worldwide. This will include team line-ups, scores, cards, shots, corners and a range of other data geared to betting companies’ requirements.
Satellite Information Services Ltd (SIS) is one of the world’s leading providers of facilities and technologies to the digital and retail betting industry. SIS works with rights holders, broadcasters and bookmakers, online and in betting shops, and offers creative, innovative and reliable end-to-end products and services across multiple platforms.
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