STIHL unveiled as the latest official LaLiga sponsor

Tuesday marked the unveiling of a partnership between LaLiga and STIHL which saw the market leader in forestry, agricultural and gardening machinery become an official LaLiga sponsor. The event was attended by Adolfo Bara, LaLiga’s managing director of sales, marketing and sponsorship, Bernhard Iber, STIHL's managing director for Spain, as well as LaLiga ambassadors Kiko and Fernando Morientes.

During the event, LaLiga ambassadors Fernando Morientes and Kiko took part in an entertaining game which involved putting a football into the mini goals installed in the room using a STIHL leaf blower.

"LaLiga joins forces with an international market leader and does so during what is a very symbolic week, the week of 'El Clasico', the most watched sporting event in the world. It also does so at a key moment, midway through LaLiga's international expansion process," said Bara. He told those in attendance that, as part of that international expansion, LaLiga had recently opened offices in Nigeria and India and would continue its work on several international projects. "We are assisted in our work to export our brand of football to other countries by our LaLiga ambassadors who are here today," he concluded.   

"For a company like ours that has been in Spain for 30 years, it's a huge satisfaction to be part of the best league in the world. We're a market leader and have to partner the very best," said Iber. He went on to add: "Here at STIHL, we support sport and the values that it represents, such as teamwork, excellence, hard work and leadership. In that sense, there is no better partner than Spanish football to continue that path."