Raul represents LaLiga at Leaders New York

LaLiga continues to make their presence felt in the major sporting conferences and forums at an international level. In Leaders "The Sport Business Summit," that was celebrated in New York on the first and second of March, Raul Gonzalez, the country manager for the USA, represented the Spanish football league.

The event was celebrated in Times Square and was attended by various major businesses connected to the world of sport, such as Major League Soccer (MLS), Coca Cola, Williams F1 and Sky Sports. Some LaLiga clubs were also present, such as FC Barcelona and Real Madrid CF. 

Begoña Sanz, EVP and Deputy Managing director del Real Madrid, spoke at the conference "Technology and Tradition: Keeping two of Sport’s Most Unique Organizations at the Front of the Grid."

After attending the European edition of the event in 2015, held in London, LaLiga decided to continue their work with the summit, making the most of the opportunity to mix with some of the great personalities from companies, leagues and clubs from every corner of the footballing planet.

LaLiga's US office will continue their work building links with American institutions and organisations and in attending the major sporting events.