Luis Figo and Fernando Sanz, Ambassadors of LaLiga at Sportel

Within LaLiga´s strategy of internationalization, two of the most prominent Ambassadors of Liga BBVA represented the Spanish competition at Sportel Monaco. Luis Figo and Fernando Sanz, who were appointed ambassadors last September under the #LaLigaAmbassadors program, enjoyed the Official Applications of LaLiga and were invited by Javier Tebas to close the conference that the president offered at the Grimaldi Forum.

The Ambassadors, together with the director of Strategic Projects of LaLiga, Ignacio Martinez Trujillo, and LaLiga´s Marketing and Sales Director, Adolfo Bara, visited the areas that the organization has at the fair, where the 20 teams of Liga BBVA are represented by 20 mannequins with the shirts of each team from the competition.

Both Luis Figo as Fernando Sanz enjoyed LaLiga's Official Applications, and played LaLiga Puzzle and Head Soccer, two of the most popular games of LaLiga, causing a great impact among the attendees.

"As ambassadors we have a huge responsibility because we represent the best league in the world and we must put our bit to make the competition more and more known abroad," said Fernando Sanz, who combines his work as ambassador with the director of the office of LaLiga for Middle East and North Africa.

"LaLiga has a big challenge ahead to be global, and we are proud, as Ambassadors, to assist in the promotion of competition. I played in Liga BBVA for many years and now is a pleasure to bring its name around the world", said Luis Figo.