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JUE 11.02.2021 | News

LaLigaTV arrives on Amazon Prime Video Channels in UK distribution agreement

Amazon Prime members who add-on the 24/7 English-language channel LaLigaTV to their Prime Video subscription will enjoy all live matches from LaLiga Santander along with hours of exclusive programming dedicated to Spanish football.


JUE 11.02.2021

Season 90 of LaLiga Santander is set for a thrilling run-in with Atlético Madrid currently ahead of giants FC Barcelona and Real Madrid in the race for the league title, but with all contenders still to face each other in the weeks ahead. Due to a new agreement, from this weekend Amazon Prime members in the UK who add-on LaLigaTV to their Prime Video subscription can follow all the remaining twists and turns of the competition via LaLigaTV, the premium 24/7 channel which is now available as an add-on within Prime Video Channels.

In a distribution agreement that lasts until the end of the following season (2021/22), Prime Video Channels will show live football from an overseas competition in the UK for the first time. For an add-on subscription of just £6.99 per month, Prime members signed up to LaLigaTV will have access to All of LaLiga, All in one place, including all available live matches, more than 25 hours of weekly live studio programming and exclusive new interviews. All content will be made available live and on-demand for subscribers to the channel.

By joining Prime Video Channels today, this further increases the reach of LaLigaTV, which was introduced to the UK as a standalone linear channel last year by LaLiga’s broadcast partner Premier Sports. It remains the UK’s only channel to offer all available live matches from a major football competition and features renowned Spanish football experts including Guillem Balagué, Albert Ferrer, Sid Lowe, Andrea Orlandi, Graham Hunter, Terry Gibson, Gaizka Mendieta, Semra Hunter, Simon Hanley, plus many more.

LaLiga President Javier Tebas said: “We are excited to be growing our UK presence with Amazon Prime Video, which has quickly become an important name in the world of sport. The UK has a deep love of football and a huge demand for premium live content, which is reflected by the range of broadcast options we are making available to fans.”

“We’re delighted to offer UK Prime members access to live matches from the top Spanish football league, including some of the world’s best teams, players and rivalries with the addition of LaLigaTV on Prime Video Channels,” said Julian Monaghan, Director of Amazon Prime Video Channels EU. “LaLigaTV is a great addition to our growing stable of live sport and sports docuseries available on Prime Video and Prime Video Channels, giving customers even more selection to find the sports they’re passionate about.”

Melcior Soler, director of LaLiga’s audiovisual department added: “Increasing the visibility of LaLigaTV has been a key objective in recent years and we are delighted with the progress that has been made in the UK, in partnership with Premier Sports. Distribution through Amazon Prime Video Channels is a positive new step that broadens our reach even further.”

The new agreement sees Prime Video deepen its links with LaLiga, having previously created original documentaries dedicated to Spanish football icons Sergio Ramos and Fernando Torres, as well as producing two seasons of Six Dreams, the award-winning docuseries that provides a behind-the-scenes look at Spain’s top-flight through the eyes of protagonists at six different LaLiga clubs.

LaLigaTV joins Prime Video Channels’ line-up of over 70 channels in the UK including live and on demand entertainment and sport, available as individual subscriptions, with no need to sign up to a bundle and anytime cancellation. Channels are available via the existing Prime Video app to watch anytime, anywhere on smart TVs, mobile devices,  games consoles and through the web at www.amazon.co.uk/channels. Prime members in the UK who sign up for an add-on subscription of LaLigaTV will be able to access all live and on demand content with the convenience of a single account, login and user experience through Prime Video so there’s no need to jump from app to app.

The addition of LaLigaTV to Prime Video Channels supports Prime Video’s expanding selection of live and on-demand sports, including live Premier League football, Autumn Nations Cup international Rugby Union, as well as US Open, ATP and WTA tennis, available exclusively on Prime Video in the UK at no extra cost to Prime members.

Atlético Madrid last won the LaLiga title in 2014 in a dramatic season that remained in the balance until the very final matchday. Propelled by the goals of Luis Suárez, Diego Simeone’s side are on course to repeat their historic achievement in the 90th season of LaLiga, although reigning champions Real Madrid and FC Barcelona, with Lionel Messi and Antoine Griezmann leading the attack, remain within touching distance.

Upcoming games in LaLiga Santander this weekend include:

  • Atlético Madrid visiting Granada CF (Saturday 12th February, 1:00pm GMT)
  • Fourth-placed Sevilla FC hosting SD Huesca (Saturday 12th February, 3:15pm)
  • FC Barcelona facing Deportivo Alavés (Saturday 12th February, 8:00pm GMT)
  • Real Madrid taking on Valencia (Sunday 14th February, 3:15pm GMT)
  • High-flying Villarreal CF against Real Betis (Sunday 14th February, 8.00pm GMT)

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