Nota de Prensa
MIÉ 02.03.2016
The official Liga BBVA site on YouTube, the LaLiga channel, has surpassed one million subscribers in its fourth season. The channel has become the preferred viewing method on the internet, both in English and Spanish, for the highlights of the best league in the world: all of the goals, the outstanding plays, and the opinions of the players and coaches.
Three years after its launch, the YouTube channel managed by LaLiga and MEDIAPRO, www.youtube.com/laliga, has over a million subscribers, more than 250 million views, 600 million viewing minutes, and more than one million ‘likes’ and 200,000 comments.
The video catalogue has grown continually and now comprises over 20,000 clips. LaLiga Adelante and LaCopa can also be followed on their respective channels at www.youtube.com/ligaadelante and www.youtube.com/copadelrey.
Furthermore, this season LaLiga and MEDIAPRO have gone one step further in the United Kingdom, Italy, Belgium, Netherlands, Portugal, Russia, Hungary, Slovakia, Slovenia, Macedonia, Ukraine, Switzerland, Greece, Japan, South Korea, Hong Kong, Brazil and Argentina, debuting with live broadcasts of the Copa del Rey on YouTube. Games can be purchased on a pay-per-view basis or via a subscription (https://www.laliga.es/canalyoutube).
The excellent results of the different channels and the novel broadcasting formulas are a testament to the international expansion of LaLiga, and Spanish football’s adoption of new distribution channels and innovative digital content.
Keep up to date with all LaLiga information here.
© LALIGA - 2016