LaLiga´s Social Networks generated 18 million impressions in #PremiosLaLiga

News

FRI 04.12.2015

#PremiosLaLiga Gala was a resounding success also in social networks. From Monday, all content published on LaLiga’s official social networks (Facebook, Twitter and Instagram) have generated nearly 18 million impressions.

Throughout this week the content published on Twitter related to #PremiosLaLiga have had over 8 million impressions and have grown to over 25,000 retweets and 40,000 likes. One of the contents that more interaction generated was the tweet in which it was reported that Messi was voted best player in the 2014/15 Liga BBVA.

In the case of Facebook, publications of #PremiosLaLiga reached more than 9 million people, totaling nearly half a million reactions and over 19,000 comments. In Facebook, the publication of the winners´ selfie exceeded the 23,000 likes.

Finally, in Instagram were made up to 31 publications that got more than 300,000 likes and 2,000 comments. The publication that produced more likes and comments was that of Messi lifting the two trophies, Best Forward and Best Player of 2014/15 Liga BBVA.

#PremiosLaLiga Gala day

The day with more impressions and interaction occurred on Monday, the Gala´s day. That day there were 9,091,409 impressions between the three social networks of LaLiga. In total, 168,979 reactions on Facebook, in addition to 5,933 comments.

#PremiosLaLiga pic.twitter.com/k0D2oXZbPv
— LaLiga (@LaLiga) December 1, 2015

In the case of Twitter, the content published on Monday exceeded the 20,000 retweets and the 31,000 likes. And in Instagram, the 22 publications in the day of the Gala (images and videos) eventually totaled more than 200,000 likes and more than 1,500 comments.

Videos, the main stars

Videos were the stars in #PremiosLaLiga. In the three social networks of LaLiga, the highlights of the Gala could be enjoyed in real time thanks to audiovisual content produced.

Also, the different formats introduced as Facebook Live, Periscope or Boomerang were three successful tools to convey to the fans around the world the great festival of Spanish football.