The sponsorship agreement includes spreading the Samsung brand in competitions and setups of LaLiga, as football stadiums, digital environments, social networks, mobile applications and television broadcasts.
LaLiga and Samsung Spain endorsed their commitment to the world of sports, providing the most innovative and cutting edge technology service in favor of the values that football conveys.
Samsung Spain's new role as an official sponsor of LaLiga, is part of the strategic focus of the company for the promotion of sport as a means to contribute to social progress and improving the people quality of life worldwide.
Every season, 6.7 million fans are attending to the stadiums to watch the matches, and 12.000 TV shows worldwide devote their broadcast to La Liga. Only in Spain, there are over 20 million fans, of which 5.6 million read the sports papers every week and 9.1 million listen to the radio every match day.
Samsung Electronics Co. Ltd. shapes the future with ideas and transformative technology, redefining the world of televisions, smartphones, mobile devices, tablets, cameras, digital devices, printers, medical equipment, network systems, semiconductors and LED solutions. Samsung has 319,000 employees in 84 countries with annual sales of 196 billion dollars.