LALIGA redefines fan experience with a new applied immersive reality project

LALIGA is developing an innovative applied immersive reality project that will redefine the way fans experience football in the future. This initiative is part of a strategic line of the organisation, with the goal of evolving sports consumption towards new formats that are more immersive and emotional. A vision aligned with global trends in audiovisual innovation and virtual reality experiences, but at the same time, the project explores new ways of feeling the match, with unprecedented perspectives and an immersion never seen before in football. A radically different experience, which does not replicate what already exists, but rather opens a new territory for sport in virtual reality.

The development of the project is supported by world-class technical resources, incorporating premium capture systems and cameras, such as Blackmagic, specifically adapted to virtual reality environments. Likewise, LALIGA has internationally leading production teams, specialised in audiovisual innovation, immersive experiences and new narrative formats, ensuring the highest quality standards.

As a first milestone, during the last ELCLÁSICO, an experimental virtual reality content viewing was carried out with more than 1,000 fans, whose response was overwhelmingly positive. This validation reinforces the potential of the format and confirms the real public interest in immersive experiences that offer unprecedented perspectives and a radically different way of feeling football.

Thanks to its scale, ambition, and technological capacity, this development places LALIGA at the forefront of international innovation, on par with the world’s leading sports and entertainment properties, with football as the ideal setting for a venture that aims to mark a turning point in the way sport is consumed and connected with fans globally. A project that, far from being a one-off trial, represents a structural commitment to lead the future of fan engagement and explore new forms of relationship between sport and its audiences. LALIGA is building today the future of immersive football.

LALIGA will soon announce the launch of the application for extended reality (XR) devices, with exclusive content specifically designed for immersive experiences.