LaLiga, in collaboration with the LaLiga Santander and LaLiga SmartBank clubs, joins the fundraising effort to support the Spanish Emergency Committee's Every Minute Counts campaign to help those affected by the earthquake in Turkey and Syria..
To support this cause, LaLiga is making all its communication and visibility tools available to the campaign, both during the broadcasting of the matches and through its media channels and social networks, with the aim of maximising the reach of this humanitarian initiative.
As such, from Matchday 21 of LaLiga Santander and 27 of LaLiga SmartBank, awareness of the campaign will be raised by encouraging fans to donate to the cause.
LaLiga and the RFEF have agreed that a minute's silence will be observed during the matches in memory of the victims of the disaster. In addition, the starting line-ups will pose with a message in support of the cause, the public address announcers at the various grounds, and the video scoreboards will remind fans about the campaign and encourage their support. The advertising boards will also show messages of support, which will also be shown on the television feeds of the Spanish broadcasters. Furthermore, the Fan Cam will be available for players who wish to celebrate by sending their support to the victims of the earthquake and their families.
In addition, with the intention of making the campaign as comprehensive as possible, LaLiga will work on this project with other institutions and organisations such as the LNFS, the ASOBAL league and Aficiones Unidas.
As a result, LaLiga will act as a loudspeaker for the initiative, in order to maximise its impact and raise awareness among fans, as well as through the clubs, who will do the same on their social channels and through their players. All with the aim of keeping people aware of the need to help a campaign in which every minute counts.