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VIE 02.05.2014 | NOTA DE PRENSA

LFP World Challenge, a unique experience

The road to excellence has begun. The union between football and business will help Marca España strengthen the image of the LFP around the world.

Nota de Prensa

VIE 02.05.2014

Understanding football as a vehicle for Marca España to reach every corner of the world is now a reality. The LFP World Challenge has been created in order to strengthen the presence of the Liga de Fútbol Profesional through matches, special events, conferences and a host of other initiatives.

One of the key ideas of the LFP World Challenge will be 'Spain Experience', an essential tool for linking corporate promotion with global communication through football. Football and business have come together through strong values: excellence, quality, commitment, etc. These values are reinforced with the concept of competition, meeting goals and achieving leadership.

The LFP World Challenge will be a unique football experience. In 2015/16 clubs from the best leagues in the world will be invited from all five continents to accept a challenge from clubs represented by the LFP, who will be organising a mini-league of challenge matches. The final of the LFP World Challenge will take place in 2016 between the successful challenger and the teams that top their groups in the Challenger Selection Series.

© LaLiga - 2014