LaLiga 1|2|3 changes its name to LaLiga SmartBank

Santander, LaLiga’s title sponsor, is to change the name of the Spanish second division ahead of the new 2019/20 season. Formerly known as LaLiga 1l2l3, the league will now take the name LaLiga SmartBank.

This change, which will take effect from August 17th to mark the start of the new season, makes reference to SmartBank, Santander’s range of products, services and initiatives aimed at helping 18 to 31-year-olds in the fields of employment, education and entrepreneurship. 

Santander has been LaLiga’s primary sponsor for three years, a fundamental component of its global football industry strategy complemented by its agreements with the Champions League and Copa Libertadores. Spain’s top professional division will continue to be known as LaLiga Santander.

“LaLiga is synonymous with innovation and is constantly looking to the future, so we are delighted to partner with Santander in their commitment to young people and to promote and strengthen LaLiga SmartBank from this season on,” said Juan Carlos Diaz, Commercial and Marketing Director at LaLiga.

Felipe Martin, Head of Sponsorships, Events and Social Media at Santander, Spain, said: “This new name reflects our bank’s commitment to our youngest customers, who through SmartBank can benefit from products and services which help them to achieve key objectives such as buying their first home and finding their first job in addition to boosting their training opportunities thanks to the bank’s relationship with universities. These are all fundamentally important objectives for personal progress, which reflects those which the teams competing in LaLiga SmartBank take on each season in their bid to achieve promotion to LaLiga Santander.”