Since few years ago, EA SPORTS has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LALIGA.

https://www.ea.com/games/ea-sports-fc/fc-27

THIS IS PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

BE BRAVE

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

BE CONFIDENT

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.

BE DETERMINED

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.

BE JOYFUL

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.

Mahou, the most awarded Spanish beer range in the world, is a beer family born in Amaniel Street in Madrid in 1890. As a result of the work of master brewers who, for more than 130 years, have been seeking to share flavors and gatherings around them. Experience, passion and quality have driven Mahou to continue growing and innovating, to offer consumers a wide portfolio of brands such as Mahou Cinco Estrellas, Mahou Clásica, Mahou 0,0 Tostada, Mahou Maestra, Mahou Cinco Estrellas Session IPA, Mahou Barrica, Mahou Sin Gluten, Mahou Cinco Estrellas Radler, or Casimiro. 

Historically, Mahou Cinco Estrellas has always supported football and its fans, enjoying with them in every match and promoting gatherings around football to enjoy this shared passion. In order to maximize the common forces with LaLiga, an international agreement has been developed that encompasses the entire Mahou San Miguel company and reinforces the support for our soccer and its power of social transformation, the strength and potential of LaLiga, as well as the shared values between both organizations.

Riyadh Season is an annual festival that transforms the city into a global stage for top-tier entertainment. Since its launch in 2019, Riyadh Season has become one of the region’s most anticipated festivals, attracting millions of visitors from all over the world each year with its diverse lineup of concerts, live shows, and interactive experiences. Running from October to March, Riyadh Season offers a spectacular blend of entertainment that appeals to both local audiences and international visitors.

This year’s edition promises an epic start, featuring the IV Crown Showdown, a thrilling boxing clash between Artur Beterbiev and Dmitry Bivol, where only one fighter will claim the coveted four crowns. Alongside this historic fight, the opening night will showcase electrifying performances by global music icons Ciara, Missy Elliott, and Busta Rhymes, setting the tone for an unforgettable season.

Fans can also look forward to the Six Kings Slam, an epic tennis event featuring six of the world’s best players battling it out in Riyadh. Major entertainment events and destinations around the capital with exciting boxing cards round out the lineup, offering fans and visitors a range of thrilling experiences.

With live concerts, immersive attractions, and large-scale productions lined up, the 2024 edition promises non-stop entertainment. Riyadh Season continues to set new benchmarks for global events, positioning Saudi Arabia as a leading destination for world-class experiences and entertainment. Whether you’re witnessing a combat sports event, attending a star-studded concert, or watching tennis legends compete, Riyadh Season has something for everyone.

PANINI ESPAÑA SA, headquartered in Torroella de Montgrí (Girona), is the subsidiary of the PANINI GROUP responsible for the markets of Spain and Portugal. The PANINI company was founded in 1961 by brothers Benito, Giuseppe, Umberto, and Franco Panini in Modena, a city in northern Italy where PANINI still maintains its headquarters. Today, the PANINI GROUP distributes its products in more than 150 countries around the world and employs a staff of 1,200 people.

The PANINI GROUP exclusively publishes collectible products (stickers, trading cards, card games…) for the top European leagues (with Spain, England, Italy, and France leading the way). It also publishes official collectible products for the FIFA World Cup (both men's and women's), the UEFA Euro, and the Copa América, among many others.

In the Spanish market, the LaLiga collection celebrates its 51st consecutive season. The first edition was launched during the 1972–73 season under the Colecciones Este label, a brand that has been part of the PANINI GROUP since 2001. The 2022–23 LaLiga Santander sticker collection by Colecciones Este/Panini is the only one officially licensed by LaLiga.

Founded in 2018, Sorare was created by football fans for football fans. Through NFT collectibles and its global fantasy football, the company is on a mission to become ‘the game within the game’.

Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love.  LaLiga fans, collectors and fantasy football players are now able to freely trade and play with digital cards of players from LaLiga. 

Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

On Sorare, fans can earn weekly prizes, from new cards, to money can't buy experiences like going to a LaLiga game and watching it with a Legend. 

For more information: https://sorare.com/laliga

Moeve is an international company made up of more than 11,000 people united by a common purpose: to transform energy and mobility to improve the world together.

With a presence in 20 countries and over 11 million customers, we work with courage and commitment to be one of the driving forces of the energy transition in Europe.

Moeve marks a decisive step toward a more sustainable model. Our focus is on producing energy based on green molecules—such as green hydrogen and second-generation biofuels—sustainable chemicals, and the rollout of an extensive ultra-fast electric charging network across Spain and Portugal.

Through our strategic plan, Positive Motion, we’ve set a clear target for 2030: for more than 50% of our activity to come from sustainable energy solutions. This transformation is driven not only by technology and innovation, but by collaboration.

That’s why our sponsorship of LALIGA and Liga F sports competitions stems from a firm belief: the future is brighter when we all play. At Moeve, we believe in the power of community, in diversity, and in including everyone. We aim to be a partner that doesn’t just show up, but truly contributes.

As part of this commitment, we’ve launched the Environmental Sustainability Technical Office, a pioneering initiative that will support LALIGA and Liga F competitions and clubs. Its mission is to provide technical sustainability advice, promote low-emission mobility, analyze environmental risks, and ensure compliance with sustainability regulations.

This future has a future.

From the Beetle, through the Golf, and now to the fully electric ID. Family, Volkswagen has always stood out for revolutionizing the automotive world and democratizing mobility. That's why Volkswagen is one of the most famous car brands in the world. But in reality, we’re a brand of people who make cars. We spark emotions, create memories, and design experiences with a single goal in mind: to enhance people’s lives. That is our vision. We also work hard to achieve emission-free mobility and become a CO₂-neutral company by 2050. So, we make innovation accessible, every journey memorable, and progress sustainable for everyone — while being reliable, caring, and inspiring. Because mobility only makes sense when it puts people at the center.

Uber Eats offers users instant access to local restaurants and merchants. We help people order food or groceries and receive them reliably and quickly wherever they want, with just the push of a button and an average delivery time of 30 minutes. Uber Eats has over one million partner restaurants and retailers in more than 10,000 cities across 6 continents.

Mondelēz International empodera a las personas a practicar el snacking correctamente en más de 150 países, y su misión es la de liderar el futuro de los snacks proporcionando el snack correcto, en el momento correcto y de la manera correcta. Cuenta entre su portfolio con emblemáticas marcas internacionales y locales como las galletas Oreo, Fontaneda o Príncipe; el chocolate Milka; o quesos como Philadelphia, entre otras.

Luckia is a leading betting company in Spain with an international presence in eight countries. With more than 50 years of experience, it offers a wide range of services such as sports betting, casino games, bingo, and slots, both online and in retail.

Committed to promoting safe and responsible gaming, the company's culture is based on people, proximity, trust, respect, and responsibility. With a team of over 2,500 people, the company constantly grows thanks to its international expansion.

El Corte Inglés is one of the world’s leading department store retailers and a benchmark in Spanish distribution. With over 70 years of experience, the Group has maintained a customer service-focused policy since its inception, along with a constant commitment to adapting to the tastes and needs of society. This approach has led to a diversification strategy and the creation of new retail formats. In addition to El Corte Inglés department stores, the Group also includes other chains such as Hipercor, Supercor, Sfera, Viajes El Corte Inglés, Bricor, Óptica 2000, and Informática El Corte Inglés, among others.

Haier Smart Home is the leading company in smart home solutions and ranks first globally in major home appliances.* The Haier brand is dedicated to consumers seeking premium experiences. Advanced technology, superior design, and tailor-made experiences are the three pillars of Haier, offering a wide range of connected products and major appliances for laundry, refrigeration, cooking, and air conditioning, as well as small appliances and an extensive line of Smart TVs.

(*Source: Euromonitor International Limited; Consumer Appliances 2025, % unit share, volume sales data for 2024).

Solan de Cabras is the water chosen by the best players, by those who thirst to take care of themselves and celebrate that they are part of the best league in the world.

The natural mineral water of Solan de Cabras allows us to take care of ourselves like the players do, since it has a balanced composition with essential minerals such as calcium, potassium, magnesium or bicarbonate, which makes it an excellent hydration option for the body.

*CSIC 2018 report

OSHEE es una marca internacional en rápido crecimiento, presente en más de 55 mercados de todo el mundo, que ofrece productos innovadores para promover la hidratación, un estilo de vida activo y el bienestar diario.

BKT Tires es un fabricante líder en el mercado de neumáticos fuera de carretera (off-highway). Está especializado en la fabricación de neumáticos para vehículos agrícolas, industriales y OTR (fuera de carretera).

Los productos de BKT se venden en más de 160 países de todo el mundo a través de una red de distribuidores nacionales. Como proveedor global de neumáticos especializados, la fortaleza de BKT radica en su amplia gama de más de 2.700 productos. La empresa está comprometida con ofrecer soluciones de calidad capaces de satisfacer las necesidades más exigentes de los usuarios, además de brindar servicios de valor añadido.

El objetivo de BKT es mejorar aún más el rendimiento y la eficiencia del equipamiento, permitiendo a los usuarios ser altamente competitivos en su sector.

La inversión constante en Investigación y Desarrollo es una característica distintiva y forma parte de la filosofía corporativa.

Pero no se trata solo de productos. La marca BKT se basa en un conjunto de elementos esenciales: calidad, tecnología, innovación, servicio, pero también en el cuidado de la comunidad, del medio ambiente y del futuro de las personas.

Descubrir la filosofía de BKT es emprender un verdadero viaje que lleva a las raíces indias de la empresa. Estas no solo están siempre presentes, sino que son el motor de BKT en cuanto a su política de Responsabilidad Social Corporativa (RSC). Gracias al principio de “devolver lo recibido”, el grupo continúa agradeciendo y retribuyendo —en particular a la India— todo lo que ha recibido. Lo hace abordando temas de solidaridad humana, desarrollo social y responsabilidad medioambiental.

BKT es consciente de su huella ambiental y está plenamente comprometida a reducirla, siendo un buen ejemplo a seguir: entre los numerosos reconocimientos y certificaciones, BKT ha recibido durante tres años consecutivos el Premio Nacional a la Conservación de la Energía y Sostenibilidad, otorgado por el Presidente de la India a las empresas que destacan en la gestión de recursos naturales. Esto fue posible gracias a que el 50% de la producción de BKT en el norte de la India se realiza mediante energía eólica.

En el ámbito benéfico, BKT opera a través de la Fundación BKT, que apoya proyectos e iniciativas de diversas naturalezas y orígenes. Esto incluye el sector sanitario y el respaldo al derecho esencial a la educación. Su objetivo es garantizar la educación a niños desfavorecidos, rescatándolos de las calles y llevándolos a la escuela. En colaboración con el Gobierno de la India, se ha implementado un notable programa de comedores escolares que proporciona alimentos a más de 1,4 millones de niños en 10.000 escuelas ubicadas en diez estados de la India, combatiendo así el hambre y la desnutrición. BKT ha activado numerosas acciones benéficas e iniciativas en todo el mundo. Como grupo multinacional, siente la necesidad de intervenir a nivel global, no solo en India, y de cuidar cada comunidad.

BKT también es reconocida por su compromiso con el mundo del deporte. Son muchos los eventos deportivos que el grupo multinacional indio apoya y sigue activamente en todo el mundo. Ya sea en cricket, fútbol o en las increíbles acrobacias de Monster Jam, a BKT le apasiona el deporte porque refleja plenamente su filosofía corporativa: la alegría de alcanzar metas, la satisfacción de ser recompensado por los esfuerzos y sacrificios, la capacidad de romper nuevos récords y aspirar siempre a ambiciones mayores y más altas.

Microsoft (Nasdaq “MSFT” @microsoft) drives digital transformation for the era of the intelligent cloud and the intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more in their daily lives.