News
FRI 20.11.2015
LaLiga will be again in the world's spotlight with #ElClasico that will face Real Madrid and FC Barcelona this Saturday, November 21, at the Santiago Bernabeu Stadium. The match will have a potential audience of 600 million viewers and can be followed live and in HD in over 170 countries. An unprecedented coverage that this season is possible thanks to the international sale of audiovisual rights.
As usual, #ElClasico will have the best television coverage and increased technical deployment offered by Mediapro. Furthermore, Mediapro, this time, goes one step further by applying the latest audiovisual technology to sports broadcasts with the 4K production of the match, a resolution that allows to perceive details through an augmented reality. Mediapro has a mobile unit equipped with 12 4K cameras, with which will broadcast the signal of Real Madrid vs FC Barcelona to the broadcasters who so request. So far Germany, Switzerland and Hong Kong have confirmed their interest in having such images.
PPTV in China, SuperSport across Africa, Fox Sports, beIN Sports Arabia, beIN Sports USA, ESPN, DirecTV, SportKlub y LAOLA are some of the channels broadcasting the match live for their viewers.
Do you know where to watch #LaLiga in your country this weekend? Full list: https://t.co/KjQqjH32dZ pic.twitter.com/vfrWv9dcTk
— LaLiga (@LaLiga) November 19, 2015
The interest aroused by #ElClasico and LaLiga has been increasing in recent years, especially in places like the Middle East and Asia, and include countries such as Israel, where the match can be followed through the Channel ONE; India, with Sony KIX; Thailand, with the broadcasting of BeIN Sports; Macao, through the TDM channel; or Vietnam, in K +.
Unprecedented coverage
The whole world will be watching this match, therefore, the media coverage from the Santiago Bernabeu will also be one of the largest in recent memory. With more than 600 accredited professionals from 220 mass media, #ElClasico has already become the sporting event of the year.
In addition, Mediapro will hold a deployment according to the dimension of an event like this. To provide the best broadcast, more than 400 professionals, including producers, directors and technicians, will be available, besides six mobile units, one of them with twelve 4K cameras, and a coverage of more than 37 cameras.
© LALIGA - 2015
