LaLiga Experience returns this 2020/2021 season with a completely revamped format. In this new edition, LaLiga’s international broadcasters are offered to hold a competition to help them attract attract a greater number of subscribers and retain their current viewers, whilst generating exclusive content around LaLiga Santander, the Clubs and the players.

LaLiga’s international broadcasters will have the chance to participate in this competition to find LaLiga Santander’s "biggest expert", with all the necessary visual resources, videos and, of course, the help of the LaLiga Experience team.

Each matchday, they will launch a video on TV and social media with the weekly "LaLiga's Ultimate Xpert" question, starring an ambassador or player from LaLiga Santander. Subscribers of the channel should pay close attention during the shows and the chosen LaLiga Santander match of the week, since in these videos, an interesting fact about the Club will be revealed, providing the necessary information so that subscribers can participate in the contest and win exclusive prizes matchday by matchday

Interaction with followers and subscribers across the world will be encouraged with the use of the official hashtag #LaLigaUltimateXpert. At the end of the season, only those who prove to be “ultimate experts” on LaLiga Santander will be chosen to be part of LaLiga Experience, a unique footballing experience in Spain alongside a companion and a journalist from the channel. Ready to find out more about this new competition? Don’t miss a single detail from #LaLigaUltimateXpert.