LaLiga Experience
FRI 07.05.2021
As we approach the final phase of our exciting LaLiga Ultimate Xpert contest we are delighted to welcome one of the teams that is taking LaLiga Santander by storm this season. Cadiz CF has arrived from LaLiga Smartbank to demonstrate to everyone that it is a club worthy of promotion to the top flight through its gritty, quality performances each matchday.
This week Cadiz CF goalkeeper, Conan Ledesma, poses a new challenge to LaLiga Santander fans away from our shores, asking them if they can tell us in what year the Ramon de Carranza Stadium was opened.
In previous articles we talked to you about the contest mechanics employed by LaLiga's international operators. However, not all of them are promoting LaLiga Ultimate Xpert in the same way. Some operators, such as DAZN Italy, have wished to adopt a more personalized approach to the campaign. So, instead of running a contest, they have preferred to promote the six LaLiga Santander matches broadcasted on their OTT platform that have the strongest appeal in order to maximize their audiences for these matches.
To achieve that, they have made use of the video-questions and exclusive content related to the two clubs involved in each match, sharing the images and videos through their social networks and on their Goal platform.
On another note, we are happy to announce that TSN Malta is joining the competition this matchday.
The operator has structured the contest to attract as many viewers and followers as possible to its channels to follow the FC Barcelona - Atletico Madrid matchday live. So, this Friday it will launch the questions related to both clubs on its social media profiles, announcing the two winners the following week. Who will be the lucky contestant to win the chosen clubs’ shirts, an exclusive LaLiga merchandising kit and a Puma ball? We’ll find out soon!
Some of the broadcasters have already started to post the Cadiz CF question on their social networks. Here, you can see some of the publications in the following links;
© LALIGA - 2021
