LALIGA
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Main Partner

EA Sports

Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.

https://www.ea.com/es-es/games/ea-sports-fc/fc-24

www.ea.com/es-es/games/ea-sports-fc/fc-24

Global Partner

Puma

THIS IS PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

BE BRAVE

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

BE CONFIDENT

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.

BE DETERMINED

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.

BE JOYFUL

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.

puma.com

Mahou

Mahou, the most awarded Spanish beer range in the world, is a beer family born in Amaniel Street in Madrid in 1890. As a result of the work of master brewers who, for more than 130 years, have been seeking to share flavors and gatherings around them. Experience, passion and quality have driven Mahou to continue growing and innovating, to offer consumers a wide portfolio of brands such as Mahou Cinco Estrellas, Mahou Clásica, Mahou 0,0 Tostada, Mahou Maestra, Mahou Cinco Estrellas Session IPA, Mahou Barrica, Mahou Sin Gluten, Mahou Cinco Estrellas Radler, or Casimiro. 

Historically, Mahou Cinco Estrellas has always supported football and its fans, enjoying with them in every match and promoting gatherings around football to enjoy this shared passion. In order to maximize the common forces with LaLiga, an international agreement has been developed that encompasses the entire Mahou San Miguel company and reinforces the support for our soccer and its power of social transformation, the strength and potential of LaLiga, as well as the shared values between both organizations.

 

www.mahou.es

Riyadh Season

Riyadh Season is an annual festival that transforms the city into a global stage for top-tier entertainment. Since its launch in 2019, Riyadh Season has become one of the region’s most anticipated festivals, attracting millions of visitors from all over the world each year with its diverse lineup of concerts, live shows, and interactive experiences. Running from October to March, Riyadh Season offers a spectacular blend of entertainment that appeals to both local audiences and international visitors.

This year’s edition promises an epic start, featuring the IV Crown Showdown, a thrilling boxing clash between Artur Beterbiev and Dmitry Bivol, where only one fighter will claim the coveted four crowns. Alongside this historic fight, the opening night will showcase electrifying performances by global music icons Ciara, Missy Elliott, and Busta Rhymes, setting the tone for an unforgettable season.

Fans can also look forward to the Six Kings Slam, an epic tennis event featuring six of the world’s best players battling it out in Riyadh. Major entertainment events and destinations around the capital with exciting boxing cards round out the lineup, offering fans and visitors a range of thrilling experiences.

With live concerts, immersive attractions, and large-scale productions lined up, the 2024 edition promises non-stop entertainment. Riyadh Season continues to set new benchmarks for global events, positioning Saudi Arabia as a leading destination for world-class experiences and entertainment. Whether you’re witnessing a combat sports event, attending a star-studded concert, or watching tennis legends compete, Riyadh Season has something for everyone.

Panini

PANINI ESPAÑA SA, headquartered in Torroella de Montgrí (Girona), is the subsidiary of the PANINI GROUP responsible for the markets of Spain and Portugal. The PANINI company was founded in 1961 by brothers Benito, Giuseppe, Umberto, and Franco Panini in Modena, a city in northern Italy where PANINI still maintains its headquarters. Today, the PANINI GROUP distributes its products in more than 150 countries around the world and employs a staff of 1,200 people.

The PANINI GROUP exclusively publishes collectible products (stickers, trading cards, card games…) for the top European leagues (with Spain, England, Italy, and France leading the way). It also publishes official collectible products for the FIFA World Cup (both men's and women's), the UEFA Euro, and the Copa América, among many others.

In the Spanish market, the LaLiga collection celebrates its 51st consecutive season. The first edition was launched during the 1972–73 season under the Colecciones Este label, a brand that has been part of the PANINI GROUP since 2001. The 2022–23 LaLiga Santander sticker collection by Colecciones Este/Panini is the only one officially licensed by LaLiga.

panini.es

Sorare

Founded in 2018, Sorare was created by football fans for football fans. Through NFT collectibles and its global fantasy football, the company is on a mission to become ‘the game within the game’.

Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love.  LaLiga fans, collectors and fantasy football players are now able to freely trade and play with digital cards of players from LaLiga. 

Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

On Sorare, fans can earn weekly prizes, from new cards, to money can't buy experiences like going to a LaLiga game and watching it with a Legend. 

For more information: https://sorare.com/laliga

sorare.com/laliga

Local Partner

Iberia

Iberia lleva más de 95 años volando desde España, con el propósito de generar prosperidad, conectando personas con el mundo. Con una flota de 157 aviones, ofrece una amplia oferta de destinos, 136 en Europa, América, África, Oriente Medio y Asia, y unos 270 adicionales en colaboración con nuestros socios. En esa red global, juegan un papel especial las conexiones entre Europa y América Latina donde la aerolínea es líder.

www.iberia.com

Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, supplemental personal accident and health insurance, life insurance, and reinsurance to a diverse group of clients. As a underwriting company, we advise, assume, and manage risks with vision and discipline. We provide service and settle claims fairly and promptly. Defined by its extensive range of products and services, broad distribution capabilities, exceptional financial strength, and global local operations. The parent company, Chubb Limited, is listed on the New York Stock Exchange (NYSE: CB) and is a member of the S&P 500 index. Chubb has executive offices in Zurich, New York, London, Paris, and other locations, and employs approximately 40,000 collaborators worldwide.

Rushbet

Inglés:

Rushbet, awarded as the best betting house in Latin America 2021, is part of Rush Street Interactive Colombia S.A.S, an affiliate of Rush Street Gaming, founded by pathfinders in the online gaming industry with decades of experience in its development and management. Rush Street owns and operates its own gaming platform that has allowed the company to become one of the fastest growing companies in the Gaming sector in Latin America.

We make thousands of entertainment options available to people, as well as alternatives for deposits and withdrawals. We are #1 in electronic payments offering simple and fast flows to make transactions comfortably from anywhere. Also, thanks to our exclusive RushExpress algorithm, we approve more than 80% of withdrawals in real time.

In addition to bets, we have a portfolio so that people always receive more, such as our Loyalty Program where points are accumulated with each bet, to later redeem for bonuses and prizes in our exclusive bonus store. With us, the more you play, the more benefits you receive.

RushBet is 100% legal and monitored by Coljuegos, the Colombian government's gaming regulator. All the games on this page have been verified and qualified by Gaming Laboratories International (“GLI”), a laboratory approved by Coljuegos, which is the global leader in validating games as correct and safe to use.

We promise that data privacy and security will always be a priority, which is why we use the most modern authentication and encryption systems to ensure that private data remains private.

For more information about Rushbet, visit https://www.rushbet.co/

www.rushbet.co

Bitget

Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions.

www.bitget.com

Mixed Partner

BKT

BKT Tires is a leading manufacturer in the off-highway tire market. Specializing in the manufacture of tires for agricultural, industrial and OTR vehicles.

BKT products are sold in over 160 countries worldwide through a network of national distributors. As a global specialty tire supplier, BKT’s strength lies in its extensive tire lineup of over 2,700 products. The company is committed to offering quality solutions that are able to satisfy the most demanding user needs in addition to value added services.

BKT aims at further enhancing both equipment performance and efficiency enabling users to be highly competitive within their sector.

Consistent investment into Research & Development is a hallmark and part of the corporate philosophy.

Not only products. The BKT brand is based on a totality of essential elements: quality, technology, innovation, service, but also care for the community, for the environment, for people’s future.

Discovering the philosophy of BKT is a real journey that leads to the company’s Indian roots. Not only are these ever present, but they are BKT’s drive in terms of their CSR policy. Thanks to the giving-back principle, the group continues to thank and to give back – particularly to India – as much as possible from what it has received. It does this by facing topics of human solidarity, social development, and environmental responsibility.

BKT is aware about its environmental footprint and fully committed to reducing it and being a good example to be followed: among the many acknowledgements and certifications, BKT has received for three years in a row the National Energy Conservation and Sustainability Award conferred by the Indian President to companies that distinguish by managing natural resources. This happened thanks to the fact that 50% of the BKT production in Northern India is met by wind energy.

When it comes to charity, BKT operates through the BKT Foundation that sustains projects and initiatives of different nature and origin. This includes the health sector and supporting the essential right to study. The purpose is to ensure education to underprivileged children, rescuing them from the streets, and taking them to school. In cooperation with the Government of India, a remarkable school canteen program has been implemented providing food to over 1.4 million children at 10.000 schools located throughout ten Indian states to fight against hunger and malnutrition. BKT activated numerous charity events and initiatives all over the world. As multinational group, it feels the urge to intervene globally, not only in India, and to take care of every single community.

BKT is also renown for its commitment in the sport world. Many are the sporting events that the multinational group from India supports and follows actively all over the world. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves sport because it fully reflects its corporate philosophy: the joy of achieving goals, the feeling of satisfaction and content when being rewarded for all efforts and sacrifices, the ability of hitting new records aiming at always higher and greater ambitions.

Welcome to the BKT world - far more than tires!

Associated Brand

Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) drives digital transformation for the era of the intelligent cloud and the intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more in their daily lives.

microsoft.com