LALIGA partners with SFBT to launch the innovative Web3-based technology community project LALIGA CLUB in China

LALIGA has formalized an agreement with SFBT (Spanish Football Blockchain Technolo-gy) to launch the innovative technological project LALIGA CLUB in China for the new season. LALIGA Club community is the first-of-its-kind Web3-based Fan Engagement Platform in China, integrating both online and offline infrastructures to create communi-ty-driven fan experience. This platform enables fans to connect, interact, and grow communities through a decentralized model. 

The signing ceremony took place at the Wangfu Center in Beijing and was attended by representatives of the Dongcheng District Government, including the District Mayor, Mr. Chen Xiansen and Deputy District Mayor Mr. Ren Jianghao, along with executives from SFBT and Wangfu Center, and a LALIGA delegation led by its president, Javier Tebas, on a special visit to China, and the Managing Director of the China Office, Sergi Torrents.

The platform, at its core, is a Web3-powered fan club ecosystem structured around de-centralized societies, each representing the 42 LALIGA clubs with different interests.

The LALIGA CLUB community project has key features that pioneer the next era of fan-dom in China. It integrates online and offline experiences by connecting digital en-gagement with offline fan events, pop - ups, activations, and community center.

In addition, it uses play - to - earn and market - to - earn mechanics, allowing fans to get rewards via games, participation, content creation, and community contributions. With a decentralized marketplace where members can trade collectibles, experiences, and services across and within societies using blockchain. Also, it features community governance, enabling semi - autonomous operation of societies with voting, proposal, and fan - led initiative tools, fostering real fan relationships, long - term engagement, and new revenue streams.

The decentralized structure with communities from each of the 42 LALIGA clubs will help promote the visibility of smaller teams, in line with LALIGA's inclusive philosophy, which promotes a highly competitive and balanced ecosystem among all clubs within the framework of Boost LALIGA. From LALIGA we know that communication with the fan cannot be unidirectional in this day and age, and we want to offer tools to generate initiatives that arise from the community itself." said Sergi Torrents, Managing Director of LALIGA Greater China.

"SFBT is committed to building an open commercial ecosystem centered around sports fan communities, driven by blockchain ledger technology. We are excited to join forces with LALIGA to launch the world’s first Web3 fan community project. Through the LALIGA CLUB platform, we aim to integrate both online and offline experiences to build a future-oriented Web3 fan ecosystem in the era of AI. This platform will offer fans a diverse and innovative range of experiences. We believe that this partnership will drive a new commercial paradigm in the sports consumption sector." said William Mei, President of the Spanish Football Blockchain Technology.

In addition, during the event it was announced the "LALIGA Club Carnival", a special event that will take place in Beijing later in June. The Carnival, promoted within the pro-ject, will feature different activities and the presence of a LALIGA ambassador, a former player who will be present to meet the fans and interact with them during the event.