Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.

https://www.ea.com/es-es/games/ea-sports-fc/fc-26

THIS IS PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

BE BRAVE

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

BE CONFIDENT

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.

BE DETERMINED

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.

BE JOYFUL

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.

Mahou, the most awarded Spanish beer range in the world, is a beer family born in Amaniel Street in Madrid in 1890. As a result of the work of master brewers who, for more than 130 years, have been seeking to share flavors and gatherings around them. Experience, passion and quality have driven Mahou to continue growing and innovating, to offer consumers a wide portfolio of brands such as Mahou Cinco Estrellas, Mahou Clásica, Mahou 0,0 Tostada, Mahou Maestra, Mahou Cinco Estrellas Session IPA, Mahou Barrica, Mahou Sin Gluten, Mahou Cinco Estrellas Radler, or Casimiro. 

Historically, Mahou Cinco Estrellas has always supported football and its fans, enjoying with them in every match and promoting gatherings around football to enjoy this shared passion. In order to maximize the common forces with LaLiga, an international agreement has been developed that encompasses the entire Mahou San Miguel company and reinforces the support for our soccer and its power of social transformation, the strength and potential of LaLiga, as well as the shared values between both organizations.

Riyadh Season is an annual festival that transforms the city into a global stage for top-tier entertainment. Since its launch in 2019, Riyadh Season has become one of the region’s most anticipated festivals, attracting millions of visitors from all over the world each year with its diverse lineup of concerts, live shows, and interactive experiences. Running from October to March, Riyadh Season offers a spectacular blend of entertainment that appeals to both local audiences and international visitors.

This year’s edition promises an epic start, featuring the IV Crown Showdown, a thrilling boxing clash between Artur Beterbiev and Dmitry Bivol, where only one fighter will claim the coveted four crowns. Alongside this historic fight, the opening night will showcase electrifying performances by global music icons Ciara, Missy Elliott, and Busta Rhymes, setting the tone for an unforgettable season.

Fans can also look forward to the Six Kings Slam, an epic tennis event featuring six of the world’s best players battling it out in Riyadh. Major entertainment events and destinations around the capital with exciting boxing cards round out the lineup, offering fans and visitors a range of thrilling experiences.

With live concerts, immersive attractions, and large-scale productions lined up, the 2024 edition promises non-stop entertainment. Riyadh Season continues to set new benchmarks for global events, positioning Saudi Arabia as a leading destination for world-class experiences and entertainment. Whether you’re witnessing a combat sports event, attending a star-studded concert, or watching tennis legends compete, Riyadh Season has something for everyone.

PANINI ESPAÑA SA, headquartered in Torroella de Montgrí (Girona), is the subsidiary of the PANINI GROUP responsible for the markets of Spain and Portugal. The PANINI company was founded in 1961 by brothers Benito, Giuseppe, Umberto, and Franco Panini in Modena, a city in northern Italy where PANINI still maintains its headquarters. Today, the PANINI GROUP distributes its products in more than 150 countries around the world and employs a staff of 1,200 people.

The PANINI GROUP exclusively publishes collectible products (stickers, trading cards, card games…) for the top European leagues (with Spain, England, Italy, and France leading the way). It also publishes official collectible products for the FIFA World Cup (both men's and women's), the UEFA Euro, and the Copa América, among many others.

In the Spanish market, the LaLiga collection celebrates its 51st consecutive season. The first edition was launched during the 1972–73 season under the Colecciones Este label, a brand that has been part of the PANINI GROUP since 2001. The 2022–23 LaLiga Santander sticker collection by Colecciones Este/Panini is the only one officially licensed by LaLiga.

Founded in 2018, Sorare was created by football fans for football fans. Through NFT collectibles and its global fantasy football, the company is on a mission to become ‘the game within the game’.

Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love.  LaLiga fans, collectors and fantasy football players are now able to freely trade and play with digital cards of players from LaLiga. 

Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

On Sorare, fans can earn weekly prizes, from new cards, to money can't buy experiences like going to a LaLiga game and watching it with a Legend. 

For more information: https://sorare.com/laliga

Established in 1930, Arab Bank, headquartered in Amman, Jordan, has one of the largest global Arab banking networks with over 600 branches. Arab Bank is also present in key financial markets and centers such as London, Dubai, Singapore, Shanghai, Geneva, Paris, Sydney and Manama.

 Arab Bank provides a wide range of financial products and services for individuals, corporations and other financial institutions. The bank's main business lines cover Consumer Banking and Wealth Management, Corporate and Institutional Banking and Treasury. As one of the leading banks in the MENA region, Arab Bank plays an integral role in financing vital infrastructure projects and strategic industries throughout the region.

Microsoft (Nasdaq “MSFT” @microsoft) drives digital transformation for the era of the intelligent cloud and the intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more in their daily lives.