Worten and LaLiga sign the agreement linking the two entities

Earlier today took place at LaLiga headquarters the ratifying act of the alliance between Worten and LaLiga for this season. Miguel Águas, CEO of Worten, y Adolfo Bara, LaLiga´s marketing & sales general manager, signed the agreement that makes the company an official supplier of technology and household appliances of LaLiga for the 2015-16 season.

Since the start of the competition, Worten appears in the advertising media in both Liga BBVA and Liga Adelante, an initiative that will connect thousands of fans of this sport with the brand that will be identified with the values of the main sports competition in Spain.

In words of Worten's CEO, Miguel Águas, "Thanks to this agreement Worten reinforces its commitment to Spain in order to continue making our company more close and attractive. Our commitment to improve year after year is closely related to LaLiga values, such as teamwork, spirit of achievement or the emotion and passion of football fans."

In this sense, Adolfo Bara, LaLiga's marketing & sales general manager, said: "Thanks to the new agreement on the sale of audiovisual rights, LaLiga has recovered new assets which make it more attractive for major brands. The proof is this alliance presentation with a prestigious international brand. We thanked Worten to join LaLiga".

As part of this agreement, Worten and LaLiga will carry out several initiatives in their social networks (Twitter and Facebook) so that more people can enjoy firsthand football and technology.

About Worten

Worten is one of the benchmarks in the field of distribution of household appliances and consumer electronics in the Iberian market. Established in 1996, owes its success to an approach based on a model offering competitive prices, excellent customer service, a friendly atmosphere at the shops and positive communication with their customers.

Worten, who currently has over 40 stores in Spain, is owned by Sonae SR, specialized retail division of Sonae, a corporation with presence over 50 countries, operating in industries of specialized food retail trade, shopping centers, software and information systems and telecommunications, among others.