The LFP World Challenge Tour touches down in Mexico

On 29 and 30 July, Mexico City will provide the backdrop for the next stop on the Second LFP World Challenge Tour, which will take the Liga BBVA champions, Club Atlético de Madrid, to the Mexican capital in an event that will include top-class football alongside gastronomic and business events, and they will be accompanied by Hugo Sánchez, the Liga de Fútbol Profesional’s ambassador in America.

The LFP World Challenge Tour is part of the programme jointly created by ICEX España Exportation and Investments and the Liga de Fútbol Profesional (LFP), whose objective is to support the internationalisation of Spanish companies and the diffusion of the values of Marca España.

On Tuesday 29 July, there will be an event that is part of the LFP Spain Experience, and on Wednesday the 30th the much anticipated matches between Mexican team Club América and Club Atlético de Madrid in the legendary Azteca stadium, will take place. The host of the event on Tuesday will be the Hacienda de los Morales, a facility that is normally used by Spain’s Economic and Commercial Office in Mexico for business events.

For the LFP Spain Experience event, a 1,000 metre squared room has been divided into various exposition areas. On one side, there will be 10 stands where as many companies from the agri-food sector will be displaying and offering samples of their products to the visiting public. These ten companies are Grupo Novelda, La Castellana, Industria Agrícola Carredana, Palacios Alimentación, Comercializadora Mexport, Consorcio del Jamón Serrano Español, Consejo Regulador Rioja, Consejo Regulador Rías Baixas, Mahou and Freixenet.

In an adjoining zone, there will be seven technology companies: Everis, Hispasat, Ikusi, Sentisis, Telefónica, Teltronic and Unmanned Solutions.

Alongside these company zones, there will be a culinary corner, where chefs Pablo San Román and Daniel Ovadía, will put on a live cooking show to teach the public how to cook Spanish and Mexican dishes, as well as a fusion of both cuisines.

The final space at the event will be a mini football stadium where a friendly match between three Spanish humanoids provided by the Systems Engineering and Automation Department of the Escuela Politécnica Superior of the Universidad Carlos III in Madrid and three Mexican humanoids provided by the Research and Advanced Study Centre of the Instituto Politécnico Nacional de México.

The day will be opened by an event run by Spain’s Councillor for Financial and Commercial Affairs in Mexico, Jorge Mariné Brandi, a representative of ICEX. At the event, the Minister Counsellor at the Spanish Embassy in Mexico, Carlos Morales, LFP Ambassador, Augusto César Lendoiro, the President of Club Atlético de Madrid, Enrique Cerezo and the President of Club América, the local team participating in the event, will take the floor.

During the event, promotional videos of Spanish gastronomy (Foods from Spain), Spanish technology (Technology for Life), a video of the LFP World Challenge Programme and Spanish Tourism promotion videos provided by Turespaña will be shown.

All those who turn out at the LFP Spain Experience on Tuesday 29 July will be given a ticket to the football match between Club América and Atlético de Madrid which will take place at 17:00 on 30 July 2014 in the Azteca Stadium.