LaLiga Experience
MIÉ 14.05.2025
To do so, we sent an exclusive ELCLÁSICO edition ball to TV studios around the world, which they used for live unboxings, social media giveaways, or to increase the match’s visibility in their shows. We also provided broadcasters with custom spots and graphics as part of the #DesenlaceLALIGA campaign, giving them additional creative assets to engage their audiences.
A total of 64 activations across 127 countries launched local activations to connect with their viewers, reaching over 70,000 participants through giveaways around the match.
On-air talents from DAZN Portugal, Nova Sport (Czech Republic), DigitAlb (Albania), TV4 (Sweden), Ziggo (Netherlands), and RDS (Canada) showcased the ELCLÁSICO ball live from their studios, bringing the pre-match excitement closer to fans. We also saw highly creative social media giveaways from beIN Sports MENA, DAZN and U-Next Japan, and Nova Greece, achieving strong levels of participation and fan engagement.
Additionally, 33 broadcasters incorporated the action into their #LALIGAGOAT contests, with particularly positive results in key markets such as Canal+ Afrique, StarTimes, ESPN Argentina, and Max Sport Bulgaria.
Once again, we worked hand-in-hand with our audiovisual partners to ensure that the passion of LALIGA reaches further than ever.
Once again, we work hand in hand with our broadcasting partners to take the passion of LALIGA further than ever!
© LALIGA - 2025