Haier and LALIGA celebrate their alliance renewal for the third consecutive year

Haier Smart Home, a leader in smart home solutions, and LALIGA proudly announce the renewal of their sponsorship agreement for the third consecutive year, strengthening a strategic alliance that deepens their commitment to the Spanish market and the values that inspire football: closeness, passion, and innovation.

The renewal is aligned with Haier’s ambition to become a leading brand in the appliances and Smart TV market, offering millions of fans in Spain the chance to experience their innovative solutions based on advanced technologies, connectivity, user experience, and energy efficiency. This strategy reflects Haier’s journey, which, for over 20 years, has demonstrated its commitment to sports as a driving force for innovation, inclusion, and connection with people.

“Sport goes beyond entertainment; it is a universal language that bridges emotions, cultures, and generations. At Haier, we believe in ‘zero distance’ with consumers, and this renewal with LALIGA is essential to continuing to foster authentic and lasting relationships in Spain through football and tennis—two of our major sports pillars,” says Xavier Rofes, Country Manager of Haier Smart Home Iberia.

In the same vein, Jorge de la Vega, General Director of Business at LALIGA, highlights the continuation of this alliance: “Having Haier for the third consecutive year as an Official Sponsor reinforces the value of long-term collaborations based on innovation, excellence, and closeness to fans. Haier has become a strategic partner that fully shares our vision and commitment to sport and society.”

A partnership with purpose: excellence, innovation, and shared values

The collaboration between Haier and LALIGA stems from shared values such as excellence, precision, and innovation, combined with the global impact of Spanish football:

• 21 of the last 38 European titles have been won by LALIGA clubs.
  
  
• 7 of the last 12 Champions League winners have been Spanish teams.
  
  
• 12 of the last 15 Ballon d'Or awards have been secured by LALIGA players.
  
  
• A diverse ecosystem: comprising 42 clubs between LALIGA EA SPORTS and LALIGA HYPERMOTION.

With this renewal, Haier and LALIGA consolidate a strong and forward-looking partnership, bringing together technological innovation and sporting passion to continue engaging millions of people in Spain. This alliance strengthens every season, driven by shared values and a firm commitment to excellence.