LaLiga Experience
JUE 05.03.2026
Athletic Club will host this weekend a new stop of LALIGA EXPERIENCE, welcoming representatives from several international broadcasters in an initiative that will culminate with the Matchday 27 clash of LALIGA EA SPORTS, where the Basque side will face FC Barcelona on Saturday, March 7 at 21:00 CET at San Mamés.
During their stay in Bilbao, the club will welcome prominent representatives from broadcasters U-NEXT, SCTV Vietnam, and Nova Greece, who will have the opportunity to experience first-hand the cultural, social, and sporting impact of Spanish football.
Representing U-NEXT will be content creator BLV Mai Anh Tài. From SCTV Vietnam, creators Marine Bob and Shingo Sugawara will take part in the experience, while journalist Vassilis Konstantopoulos will represent Nova Greece.
As the highlight of the program, the guests will attend the match between Athletic Club and FC Barcelona at San Mamés. In addition, throughout their visit they will take part in a full agenda of activities starting from their arrival in the city, including institutional visits to the club, opportunities to meet players from both the men’s and women’s first teams, as well as an exclusive stadium tour to learn more about the history, values, and identity of the Basque club.
Over several days, participants will enjoy an immersive experience that blends football, culture, and local gastronomy, with the aim of continuing to strengthen LALIGA’s international presence and bringing Spanish football closer to new audiences in key markets.
All information and content related to this initiative can be followed through the official hashtag #LALIGAEXPERIENCE.
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