LaLiga Experience
TUE 10.06.2025
The 9th edition of LALIGA EXPERIENCE has successfully concluded after 14 activations with LALIGA EA SPORTS clubs and the participation of 42 international broadcasters. A season built around direct connection with the competition, featuring stadium visits, training sessions, exclusive player meet-and-greets, and premium matchday content.
This pioneering project in the football industry has consolidated its position over nine editions, offering a unique and tailored approach for international broadcasters and providing a clear point of differentiation from other competitions.
The impact has been remarkable: over 7,600 social media posts, 116 TV appearances, +31M engagements, and a +693M reach, reinforcing its status as one of LALIGA’s most relevant global initiatives.
Meanwhile, LALIGA GOAT —the digital contest-based campaign designed to boost fan engagement— continued to grow exponentially: 67 broadcasters, 363 contests, presence in 185 countries, and more than 747,000 participants.
LALIGA has also supported its broadcast partners with 105 additional activations, including giveaways, signed merchandise, player interviews, and visits to stadiums and the Legends Museum. In addition, it has helped drive global coverage of key brand campaigns such as VS Racism, VS Bullying, VS Hate, Desenlace, and ELCLÁSICO, among others.
All these initiatives are designed to support international broadcasters in their subscriber acquisition and retention strategies, while enhancing LALIGA’s visibility, awareness, and audience across key markets.
We are already working on new proposals for the 2025/26 season to continue bringing the excitement of LALIGA to new audiences around the world.
Watch the season recap video featuring the best moments with our international partners.
© LALIGA - 2025