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LaLiga LaLiga Institutional
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LaLiga Group

LALIGA.COM PRIVACY POLICY

This Privacy Policy (hereinafter, the “Policy”) seeks to regulate the personal data processing activities performed by LaLiga Group International, S.L. (hereinafter, “LaLiga”) via the LaLiga.com website (hereinafter, “LaLiga.com” or the “Platform”). 

To use the Platform you must register with the LaLiga Ecosystem, through which you access an environment created by LaLiga, composed of several applications and websites, belonging to both LaLiga, their subsidiaries, and the affiliated football clubs with which LaLiga has collaboration agreements, where, by means of a common registration implemented by LaLiga for said assets (LaLiga Single Sign-On), each user receives a unique identifier such that any selection or modification of preferences or request for erasure made on one of the applications or websites which form part of the ecosystem will affect the rest of the LaLiga Ecosystem environment and the entities which it comprises.  

Who is the data controller?

Your data will be processed by La Liga, assigned Spanish Corporate Tax ID No.: B-05421805 and registered address at 60 Calle Torrelaguna, 28043 Madrid.

Contact details of LaLiga’s Data Protection Delegate: dpo@laliga.es

Where do we get your personal data from?

LaLiga will process the data which you provide via the registration form (email as required data), your fan profile (name, lastname, avatar or picture, birth date, gender, language, country, province, city, address, postal code, telephone number and favourite team requested as optional data), as well as other data inferred as a result of your use of and activity within the Platform (registered user ID; device ID; operating system; device model and telemetry, for example, when you click on certain content or the time you remain active will also be recorded) or your interactions with communications which we may send you via push, in-app or email notifications, as applicable (for example, clicking on the content of a communication).

Likewise, in the event that you are the user of another asset for which LaLiga is the controller or in which LaLiga acts as joint controller of the data and which forms part of the LaLiga Ecosystem, in the Platform LaLiga may process the aforementioned personal data, whether declared or inferred in said assets.

Importing data from social media

We hereby inform you that you will be able to use the social media profiles you hold in order to sign up to or access the LaLiga Ecosistema, as well as to share with LaLiga additional information on the profile you have on said social media.

Data shared through Facebook:

  • Name and profile photo (required to sign up. However, we hereby inform you that LaLiga does not process your profile photo)
  • Email address (optional)
  • Birthday (optional)
  • Bio posts (optional. Your public and private bio posts, including photos and videos, information on the places tagged in them and the kinds of reactions they got).
  • Gender (optional)
  • Page likes (optional)
  • Current city (optional)
  • Interest categories:
    • Food,
    • Animals and Pets,
    • Art and Culture,
    • Banking, Finance and Economy,
    • Alcoholic Beverages,
    • Beauty,
    • Film, Theatre and Musicals,
    • Sports,
    • Electronics and Computing,
    • Energy, Science and Industry,
    • Social Groups,
    • House and Home,
    • Children’s,
    • Media,
    • Fashion,
    • Motoring,
    • Women,
    • Music,
    • Leisure and Entertainment,
    • NGOs and Good Causes,
    • Health, Hygiene and Wellbeing,
    • Insurance,
    • Professional Services,
    • Shopping,
    • Technology and Internet,
    • Telecommunications,
    • TV and Radio,
    • Travel,
    • Videogames,
    • Viral Media.

Thanks to your page likes and bio posts, LaLiga will obtain the following inferred data:

  • “Engagement” score: this value measures the volume of interactions by the user with the Facebook wall of the official LaLiga page.
  • “Social” score: this value measures the influence of the user on social media.
  • “Promotion” score: users’ walls are analysed looking for references to prize draws, promotions and participations in prize draws, and a score is assigned which measures the promotional ratio of the user’s wall. Whether the user follows Facebook pages devoted to publishing promotions, raffles and prize draws is also verified.
  • “Fan Value” score: This score is a combination of the three previous ones which classifies users by the score obtained (a user with a higher score is considered a more valuable user).

Data shared through Google:

  • Name and surname (Required to register)
  • Email address (Required to register)
  • Surname
  • Age
  • Date of Birth
  • Country
  • City
  • Telephone
  • Interests
  • Pleasures
  • Preferences commercial communications
  • Keywords/social activity
  • Half
  • Hashtags

Data shared via Twitch (Amazon):

  • Age
  • Date of Birth
  • Country
  • City
  • Email
  • Language
  • Telephone
  • of followers
  • Interests
  • Likes / most viewed channels
  • of followers
  • Keywords/social activity
  • Media on your profile

Data shared through Twitter:

  • Name
  • Surname
  • Email
  • of followers
  • Interests
  • Pleasures
  • Sites
  • Keywords/social activity
  • Hashtags
  • Personality Insights

In this sense, we inform you that LaLiga is not responsible for the legal adequacy of the social network you use for the aforementioned purposes. For this reason, we recommend that you review the conditions of use and privacy policy of the social networks that you are going to use for these purposes so that you can verify that the treatment carried out with your personal data is in accordance with your expectations of privacy and the data protection regulations that may be applicable in each case.

Once the data has been imported and incorporated into your user account, your data will be included in the LaLiga Ecosistema and processed by LaLiga for the purposes described in this Privacy Policy.

Why do we process your personal data?

 Main Purposes:

/       Provision of the services offered via the LaLiga.com environment and access to Fans LaLiga Platform: We hereby inform you that your personal data (in this case, mail address and all the profile data you provide) will be processed by LaLiga in order to facilitate your registration and access to Fans LaLiga as well as managing your participation in it. Likewise, LaLiga will use it to grant you access to the other LaLiga Ecosystem assets. 

To identify yourself on the platform, you will have the option to upload a photograph to serve as an avatar, which will be visible to all the other users on the platform. 

In this regard, in order to verify the validity of the email address provided to LaLiga to register for the Platform, LaLiga uses the services of a third-party provider (RP Solutions Inc.) which also involves international transfer to the United States, in this case of the email address supplied. This country does not guarantee an equivalent level of protection to the European Economic Area. For this reason, LaLiga has signed standard contractual clauses adopted by the European Commission with said service providers by virtue of the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers to ensure the greatest possible security and transparency. The content of the standard contractual clauses is available on request from lopd@laliga.es.

/       Participation in prize draws through Fans LaLiga Platform: We inform you that your email address  will be processed by LaLiga for the purpose of managing your participation in prize draws held through the Platform. Once the draw has been held, the prizes will be published in the Platform itself or they will be communicated to you by email. Likewise, in the event that you are selected as a winner in any prize draw, we will contact you to ask you for additional details such as your National Identity Document (DNI) and your postal address to deliver the prize to you.

The legal basis for the aforementioned purposes is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation.

/       Sending the regular LaLiga newsletter on a monthly basis about institutional information related to LaLiga that may be interesting to football industry. To that end, LaLiga will process you mail address, name, lastname, country, language and professional sector that you belong to.

In this regard, we inform you that LaLiga uses mailing services of Sendgrid (Twilio, INC.) the sending of the newsletter. This service means that your personal data will be transferred outside the European Economic Area, specifically to the United States. This country does not guarantee an equivalent level of protection to the European Economic Area. For this reason, LaLiga has signed standard contractual clauses adopted by the European Commission with said service providers by virtue of the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers to ensure the greatest possible security and transparency. The content of the standard contractual clauses is available on request from lopd@laliga.es.

The legal grounds for the afore-mentioned purposes are based on the data subject's consent for sending the LaLiga newsletter and the legitimate interest of LaLiga in responding to requests for information from its users. 

The legal basis for the processing of your data for the aforementioned purpose is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for this purpose until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the What are the user’s rights when providing us their personal data?” section, this does not affect the legality of the processing based on consent prior to its withdrawal.

/       Internal reports: Furthermore, LaLiga will process in aggregate form the personal data which you supplied during registration (in this case, birth date, gender, language, country, providence, city, address, postal code, telephone number and favourite team) or social login (if applicable, birthday, sex, page likes and current city), usage data of the Platform and of the other LaLiga Ecosystem assets which you use (user ID, device ID (IDFA or if applicable, IDFV), device model, operating system and telemetry, for example, clicking on certain content or the time you remain active) and finally, interactions with communications of any type which you may receive (for example, clicking on the content of a communication), for the preparation of relevant metrics and statistics which allow LaLiga to analyse the use made of the Platform by different user segments which are generated and the impact of its campaigns, evaluating the interest which they have generated among the aforementioned segments based on the data analysed. In particular, LaLiga will carry out aggregated segmentations based on the aforementioned data, which include:

    • Segmentations based on favourite team and country. (e.g. 20 users from Spain have selected X team as their favourite team).

The legal basis for the aforementioned purposes is that the processing is necessary for the satisfaction of the legitimate interest of LaLiga by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of extracting lessons from the information provided and obtained from users that allows you to improve the Platform and optimize the communication campaigns carried out based on the interest that these generate among the different groups of users. users. Before doing so, we inform you that LaLiga has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users. You can request the conclusions of this analysis through lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

Additional Purposes

Below, the additional purposes for which LaLiga will process your personal data can be found:

/       LaLiga commercial communications: So that LaLiga can send you commercial communications via email, SMS or other instant messaging channels about its activities (the competitions it organises, campaigns, public viewings, shows or live events), products (apps, online platforms and games developed by LaLiga), services, competitions, offers, draws and/or promotions run by LaLiga, or competitions, offers, draws and/or promotions run by LaLiga on products and services promoted jointly by it with its official sponsors, which you can view here laliga.es/patrocinadores (hereinafter, the “Official Sponsors”), national federations or national and international TV networks (hereinafter, “LaLiga products and services).

For this purpose, LaLiga will only process your email address and, if applicable, the telephone number you provided us with on the registration form.

Furthermore, we inform you that in order to send you marketing communications via email or SMS, LaLiga uses the service of a third-party provider (salesforce.com EMEA Limited) which involves the international transfer of the email address and/or telephone number you have provided us to the United States. Likewise, in order to send you marketing push notifications, LaLiga uses the services of a third-party provider (Char Software, Inc. – Localytics) which as we have stated previously, involves the international transfer of your user ID to the United States. This country does not guarantee an equivalent level of protection to the European Economic Area. For this reason, LaLiga has signed standard contractual clauses adopted by the European Commission with said providers by virtue of the provisions of Art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers to ensure the greatest possible security and transparency. The content of the standard contractual clauses is available on request from lopd@laliga.es.

The legal basis for the processing of your data for the aforementioned purpose is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for this purpose until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the What are the user’s rights when providing us their personal data?” section, this does not affect the legality of the processing based on consent prior to its withdrawal.

/       Preparation of simple profiling: So that LaLiga can send you segmented commercial communications via email, SMS or other instant messaging channels about LaLiga products and services (for example, we will send you commercial communications about products that may interest you based on the age or region of residence that you have indicated on your profile).

The aforementioned information is aimed at simple segments (groups of users created based on the information provided by them in their profiles) which LaLiga may prepare taking the following into consideration:

  • Limited level of detail of the profile. LaLiga may create simple segments such as, for example, segments for women over the age of 25.
  • Non-exhaustive profile. To create the segments, LaLiga will only process the personal data which you have provided on the current website or on other LaLiga Ecosystem assets. In particular, LaLiga will use the following personal data:

Country of residence.

Region or province.

City of residence.

Post code.

Favourite team.

Favourite sport.

  • Positive consequences for the user. LaLiga will be able to send you marketing communications that best match the profile that you have declared, avoiding marketing communications which are not desired or about content which is of little interest.

The legal basis for the aforementioned purpose is that the processing is necessary to satisfy the legitimate interest of LaLiga by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of effectively taking advantage of the personal data that the user has provided to achieve greater interest and return of the communications sent. Before doing so, we inform you that LaLiga has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users, the conclusions of which you can request via lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

/       Preparation of exhaustive profiling: LaLiga will draw up an in-depth profile of you so that it can offer you personalised products, information and experiences through personalised commercial communications sent via email, SMS or other instant messaging channels (provided that you have given consent for the "LaLiga commercial communications" purpose) or display banners with personalised advertising on websites, apps and social media about LaLiga products and services (for example, if we identify that you are a supporter of a specific club, we will offer you personalised incentives, such as your favourite team's football shirt).

In this way, the aforementioned information will be directed to the segments (user groups that are made according to the information obtained from them or how you use the Platform or other assets in the LaLiga Ecosystem) that we can create based on the following data sources:

  • The information which you provide during registration (in this case, favourite team, country and region);
  • Social login (in this case, sex, the city you reside in, bio posts – information about places tagged in them and the types of reactions they receive –, page likes);
  • Interactions with communications or notifications which you receive (for example, clicking on the content of a communication) ;
  • Data inferred as a result of use of and activity on the Platform (device ID, registered user ID, device model, operating system and telemetry, for example, clicking on certain content or the time you remain active).

Furthermore, LaLiga will generate these segments taking into account the following profiling techniques:

  • Optimisation of campaigns: we will exclude you from advertising campaigns about prize draws which you have participated in, about applications for which you have registered or which you have downloaded, about products which you have purchased or about services which you have previously acquired (for example, we will avoid offering you a LaLiga app if we know you have previously downloaded it)   
  • Users with similar likes and preferences: thanks to the profile which LaLiga creates about you, we can send you personalised content taking into account other profiles similar to yours (for example, if we identify that other users similar to you like eSports, we will show you advertising related to eSports).
  • User ratings: LaLiga will obtain an unknown variable from known variables provided by you or inferred of you in order to carry out an analysis of its users with the aim of identifying those with the greatest propensity for using or contracting LaLiga products, and, if applicable, offering them products and services.

 

  • Communications from your favourite Football Team and third parties: If you authorise us to do so, LaLiga may communicate your personal data (email address) to the team that you have chosen as your first favourite when signing up to the Platform (hereinafter, “Favourite Team”) which have a partnership agreement with LaLiga, so that your Favourite Team can send you commercial communications about its activities, products, services, competitions, offers and/or promotions via email or SMS. You can view the list of teams with which LaLiga has an agreement and with which it may share your data based on the choice you make and the consent you have given in the section “To which recipients will your personal data be communicated?”

Likewise, LaLiga may directly communicate your personal data (email address and/or favourite team) to third parties so that they can send you advertising about their products and services via email or SMS. You can view the list of teams with which LaLiga has an agreement and with which it may share your data based on the consent you have given in the section “To which recipients will your personal data be communicated?”

The legal basis for the processing of your data for the aforementioned purposes is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for these purposes until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the What are the user’s rights when providing us their personal data?” section, this does not affect the legality of the processing based on consent prior to its withdrawal.

How long do we store your personal data?

The personal data which we process will be stored for such time that the purposes which motivated their collection persist and/or you do not revoke the consent which you have given, or you do not exercise your rights of erasure, objection or restriction of processing.

Likewise, LaLiga will keep your personal data, duly blocked, for the following period of time for the sole purpose of addressing any kinds of responsibilities that could arise.

  • Provision of the services offered via the LaLiga.com environment and access to Fans LaLiga Platform: The data provided for this purpose will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
  • Participation in prize draws through Fans LaLiga: The data provided for participation in prize draws through Fans LaLiga will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
  • Internal reports: The data provided for internal reports will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • LaLiga commercial communications: The data provided for LaLiga commercial communications will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Preparation of simple profiles: The data provided for preparation of simple profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Preparation of exhaustive profiles: The data provided for preparation of exhaustive profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Communications from your favourite Football Team and third parties: The data provided for communications from your favourite Football Team and third parties will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.

Said personal data will be deleted when such period of time expires.

With whom will we share your personal data?

Your personal data may be communicated to other people or companies to be used for their own purposes provided that you give us your consent by checking the box provided or for the service you request. In this regard, we hereby inform you that your personal data will be communicated to third parties as explained in the section Why do we process your personal data?

  • LaLiga will communicate the personal data, whether declared or inferred in the Platform, (identified in the section Where do we get your personal data from? ) to the affiliated football clubs which form part of the LaLiga Ecosystem with the purpose of allowing you the access to their assets and have the same fan profile in the whole ecosystem. All of this will be possible provided that you are a registered user of any of the assets for which said clubs are responsible for, in accordance with the privacy policies of the assets of each club and based on the consent which you have granted them. The legal basis which legitimises this communication of personal data is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation, in particular, the performance of the services offered to users in the LaLiga ecosystem through LaLiga’s Single Sign-On, which are regulated in the terms of use of the Platform, and in the terms of the other assets which form part of said ecosystem. To learn more about LaLiga Ecosystem and which clubs form part of it, you may access the following link.
  • LaLiga may communicate your personal data, (e-mail and/or phone number) to your Favourite Team or third parties so they can send you commercial communications about their activities, products, services, competitions, offers and/or promotions.

In this regard, we would like to inform you that your personal data will only be communicated to football teams in the first and second divisions of La Liga Nacional de Fútbol Profesional and third parties or entities that have signed a partnership agreement with LaLiga. The following link includes a list of the football teams that currently have an agreement with LaLiga that may send you commercial communications if you authorise us.

Likewise, LaLiga may provide personal data and any other user information when required to do so by public authorities exercising responsibilities that have been lawfully granted to them and in accordance with applicable regulations.

Similarly, some entities subcontracted by LaLiga could access the personal data and information as data processors or sub-processors in order to provide LaLiga with a required service, as stated in the different purposes in the section Why do we process your personal data?” These service providers sign a contract that requires them to use your personal information solely for the provision of the services communicated in this policy.

What are your rights when you provide us with your personal data?

We hereby inform you that you can exercise your rights of access, amendment, opposition, erasure, right to not be subject to an automated decision, portability or limitation of processing before LaLiga at any time.

What are your rights as a user?

/       Right of access: you have the right to obtain confirmation about whether LaLiga will process your personal data and access these data.

/       Right to rectification: you can ask for inaccurate personal data to be amended or rectified.

/       Right to erasure: you can ask for your personal data to be deleted.

/       Right to restriction of processing: In certain circumstances, you may ask for the processing of your data to be limited. In this case, they may only be kept for the purpose of defence against lawsuits.

/       Right to opposition: you may oppose the processing of your data for the purpose you specify. LaLiga will refrain from processing your data, unless justified on compelling legitimate grounds or to defend against possible lawsuits.

/       Right not to be subject to a decision based solely on automated processing, including profiling, which may cause you legal effects or similarly significantly affects you.

/       Right of portability: if the Platform so permits, you may exercise the right to transfer your data, in a structured, commonly used and mechanical format to another data controller.

How can I exercise my rights?

Sending an email to lopd@laliga.es. The exercise of your rights is completely free of charge.

When accessing and, as applicable, registering on the website, you provide your consent for the purposes for which your data have been requested, you may withdraw this consent, at any time, following the procedure established in each of the commercial communications you receive, via the Subscriptions Centre to be found in your user profile for the Platform or by sending an email to: lopd@laliga.es.

The withdrawal of your consent will not affect your ability to use the service nor the legality of processing based on this consent prior to its withdrawal.

On the other hand, if you have signed up for the Platform through social media or a similar service, you can exercise your right to erase your data by deactivating the “LaLiga Ecosistema” service in the services connected to your social media profile. Please see the conditions for each service for more information:

Furthermore, if you believe that you have not been able to exercise your rights to your satisfaction, or that your data has not been processed as established in the applicable regulations, you may contact the data protection officer of LaLiga at dpo@laliga.es or lodge a complaint with the Spanish Data Protection Agency via its website at www.agpd.es.

Does any kind of limitation apply?

LaLiga informs you that you must be at least 14 years of age to access LaLiga.com and register on the FansLaLiga platform.