The LALIGA ball in now rolling around the world

With the return of LALIGA, international broadcasters have celebrated the return of the best soccer with a major campaign on their channels. From Vietnam to Brazil, via Qatar, Sweden and Tanzania, the official LALIGA EA SPORTS ball has been the star of the show in studios, previews, and social media contests.

Under the slogan #VUELVELALIGA, operators around the world have launched promotional pieces and activations that have brought the passion of each match to millions of fans.

The shared video shows examples of how TV talent and presenters have integrated the competition's new ball into their pre-match broadcasts, or how they have organized contests on their social media channels.

The kick-off of this season doesn't stop here: the promos will continue and the best is yet to come. Throughout the season, new campaigns and loyalty programs will bring the excitement of LALIGA to every corner of the world.

Ready for another unforgettable season?

#VUELVELALIGA