Mercado Libre and LALIGA join forces to combat online piracy in Latin America

Mercado Libre, the leading e-commerce and payments technology company in Latin America, and LALIGA – Spain’s professional football league – announce the incorporation of the Spanish competition into the Mercado Libre Anti-Counterfeiting Alliance (MACA). This strategic alliance seeksto strengthen the protection of audiovisual rights in the region and fight audiovisual fraud, particularly online content piracy.

 

Mercado Libre has shown sustained commitment in the fightagainst digital piracy, promoting programs such as MACA thatfoster collaboration with intellectual property rights holders and associations, with the goal of jointly addressing the challengesposed by digital piracy and counterfeiting.

 

LALIGA has established itself as a benchmark in protecting audiovisual rights in the region. Through technological initiatives, strategic collaborations, and legal interventions, LALIGA has intensified its fight against audiovisual fraud and online piracy, with the objective of safeguarding the integrity of its content and ensuring a legitimate and secure experience for football fans.

 

Through this agreement, Mercado Libre and LALIGA commit to working together to identify, report, and remove content, services, or devices that infringe upon LALIGA’s audiovisual rights. This includes the sale of illegal IPTV services, as well as devices adapted for unauthorized access to broadcasts.

 

“The signing of this agreement with LALIGA represents a key milestone in our intellectual property protection strategy in the digital environment. At Mercado Libre, we work consistently to ensure that our ecosystem is a safe environment for brands, creators, and users. Collaboration with global leaders such as LALIGA allows us to strengthen our actions against online piracy and reaffirms our commitment to the development and respect of intellectual property rights in the region,” Paula Fernández Pfizenmaier, Director of Intellectual Property at Mercado Libre said.

 

The agreement establishes a roadmap for active collaboration in strengthening the protection of media rights in the digital sphere, raising awareness about the seriousness of online piracy, and coordinating with regional authorities to promote joint actions.

 

“For LALIGA, the protection of our audiovisual rights is a priority. Piracy not only affects the football industry but also fans and their experience. This alliance with Mercado Libre is a step forward in strengthening our fight in Latin America and ensuring a fairer digital environment for everyone who loves football,” added Marc Tarradas, Managing Director of LALIGA for South America.

 

This agreement reaffirms the commitment of both organizations to protecting intellectual property, institutional cooperation, and the consolidation of a reliable and secure digital ecosystem for all actors in the digital environment: rights holders, users, and society as a whole.