Directivos

Javier Tebas Medrano, who studied law at the University of Zaragoza, has been Chairman of LALIGA since April 2013. He was re-elected to this position for a further four years in 2016, 2019 and 2023. He was previously elected Deputy Chairman of LALIGA in 2001 and in 2003 as a representative of the so-called G-30, a group comprising 30 LALIGA associations for the joint negotiation of their audiovisual rights.

Javier Tebas' presidency of LALIGA has focused on three key areas: economic oversight, the centralised sale of audiovisual rights and the internationalisation strategy for the competition.

The first great accomplishment of his presidency was to successfully control the finances of Spanish professional football, allowing clubs to reduce their debts and doing away with late payments to players.

Another major achievement during his term as Chairman was the centralised sale of audiovisual rights, through Royal Decree Law 5/2015, which has allowed all LALIGA clubs to significantly increase their revenues.

Since Tebas took over the management, internationalisation has been a key feature of LALIGA. It is based on three important pillars: a network of international offices (consisting of 11 branches worldwide), the extensive LALIGA Global Network of delegates (consisting of 44 members across five continents) and three Joint Ventures in different regions worldwide.

In addition, innovation, technological advancement and a data-driven approach centred on Business Intelligence and Analytics are an integral part of LALIGA's strategy and deeply rooted in the DNA of LALIGA and its clubs.

During his term as Chairman of LALIGA, Javier Tebas has actively engaged as a speaker and presenter in various global forums including Sportel, Web Summit, World Football Summit, Thinking Football Summit, FT Business of Football Summit, and Soccerex Miami, among others. He has served as a lecturer for numerous courses, master's programs, and university or private diplomas in the fields of commerce and sports (including institutions such as ISDE, Illustrious Bar Associations, Masters in Sports Law at the Real Madrid University School run by the Universidad Europea, LALIGA Business School, etc.).

Javier Tebas has been a practising lawyer since 1987. After he founded his own firm specialising in Corporate Law, he extended his areas of specialisation to Sports and Bankruptcy Law.

His first became directly involved with the world of football in 1993, when he was elected president of Sociedad Deportiva Huesca, a position he held until 1998 (when it played in the 3rd Division and Second Division B). Later, he became a director of C.D. Badajoz S.A.D. and C.D. Toledo S.A.D.

Javier Gómez Molina is Chief Business Officer of LALIGA, initially from 2013 to December 2019 and currently from October 2021.

Gómez holds a degree in Business Studies from the University of Valencia, a Master's degree in Taxation from the Colegio de Economistas de Valencia and the Centro de Estudios Garrigues I Law & Business School. He has also completed extensive training in preparing official State exams (tax, commercial and civil law, etc.) and various courses on economic and financial issues.

Between 1 January 2020 and 30 September 2021 he worked for AC Talent Sports and Entertainment, S.L.

From 1999 to 2012, he held various positions of responsibility at Valencia CF, SAD. In the first nine years he was Chief Financial Officer, then General Manager and in the last three years Executive Deputy Chairman and Chief Financial Officer.

From 1997 to 1999, he prepared for the “Public Treasury Management” official state exam. From 1992 to 1997 he worked in the Planning and Management Control Department of GEC Alstom Transporte, S.A., a company specialising in the construction of railway equipment, and in his final phase was Controller of a business unit in the centre of Valencia. From 1991 to 1992 he worked in the central services of the Caja Rural de Valencia savings bank.

Jorge de la Vega has been LALIGA's Marketing and Sales Director since May 2020.

He holds a degree in Business Administration from RCU Mª Cristina (Univ. Complutense de Madrid). Master in Management of Sports Entities from the Johan Cruyff Institute.

From 2007 to 2020 he worked in the sponsorship area of Real Madrid CF. The first six years in the sales area, in the marketing of sponsorship, advertising and player image and since 2014 in the sponsorship activation area.

Before joining Real Madrid C.F., he worked in consulting, first in the technology sector at IBM from 2001 to 2003 and later in human resources at Michael Page from 2003 to 2007.

Marta Alonso has been the Deputy Director of Corporate General Management of LALIGA since October 2022.

Degree in Law and Business Administration and Management from the Universidad Pontificia de Comillas- ICADE in Madrid. Specialisation programme in Financial Markets from the Instituto de Estudios Bursátiles (IEB). Specialisation Master's degree in Sports Law from LALIGA Business School. Master's degree in Access to the Legal Profession from the IMF Business School, and she has taken various courses on insolvency, debt restructuring and economic-financial matters.

She has been with LALIGA since 2016 and has held various positions of responsibility related to advising clubs: from monitoring bankruptcy matters to project financing. Since 2019, she has been in charge of advising LALIGA clubs on financing matters and was responsible for financial law until her appointment as Deputy Director of Corporate General Management, where she heads the financial supervision of LALIGA clubs:  Economic Control and LALIGA Impulso.

Previously, she held various positions in business consultancy in law firms and at the Madrid Chamber of Commerce.

Juan Vicente Marín Villanueva is Deputy Director of Executive General Management.

He has a degree in Economics from the University of Valencia and has taken various courses in finance and business management.

In April 2017, he joined LALIGA as part of the LALIGA Global Network project and took on the position of Delegate in Italy, also in charge of the satellite countries (Albania and Cyprus). Subsequently, in March 2021, he was appointed CEO of LALIGA ENTERTAINMENT, a LALIGA investee company.

Before joining LALIGA, he developed his career in various national and international companies as a financial consultant and as head of international business development.

During his time as a delegate in Italy from 2017 to 2021, he took part in various international forums such as the Social Football Summit, the Sports Leaders Forum Italy, the Festival dello Sport of La Gazzetta dello Sport and also as a speaker at the 19th edition of the FIFA Master at Bocconi University Milan.

He has taught in the Social Media Finance courses organised by Calcio e Finanza together with LUM University of Milan, and currently teaches master classes in the International MBA in Sport and Entertainment Management and the Master in Global Sports Marketing at LALIGA Business School. 

Víctor Manuel Martín Ortega has been Head of the Chairman's Office of LALIGA since March 2020.

He has a Degree in Law and is an Official of the Treasury Management Body in the Regional Government de Castilla y León, where he held various positions.

Between 1999 and February 2020, he was Manager and CEO of Club Deportivo Numancia de Soria, SAD. At the same time, from June 2013 to February 2020, he was Second Vice-President of LALIGA, and also a member of the Management Body for the exploitation of audiovisual content of professional football competitions.

Loreto Quintero Gordo has been Head of Investees at LALIGA since 2023.

She holds a degree in Advertising and Public Relations and specialises in International Commerce Management.

She joined LALIGA in April 2017, through the LALIGA Global Network process, when she was assigned to the Chairman's Office, and held the position of Executive Agent to the Chairman's Office. In 2020, she was appointed Director of Strategic Projects, being responsible for the Design, Plan and Implementation of Strategic Projects for the LALIGA.

She has previously worked for other companies such as Heineken España, the Spanish brand Piel de Toro, and the consultancy firm International Ventures Consultants, on entrepreneurship and business development projects.

In 2019, he joined LALIGA as the Head of Partnerships Strategy, playing a key role in the incorporation of the new Title Sponsor. In 2022, he took on the position of Global Brand Director, where he led the redefinition of branding and positioning, as well as the development of a new identity for LALIGA across the ecosystem.

Ángel Fernández is a seasoned professional with over 15 years of experience in marketing and business strategy.

Throughout his career, he has successfully combined strategic analysis with creativity. His professional journey began in the startup world, where he was part of the founding team of Spain's first online poker company back in 2007.  In 2012 he founded his first agency focused on strategy, digital and marketing, developing business generation strategies.

He worked with clients such as the multinational gaming company Codere, where he became CMO in 2014. He built the online division from scratch, developing operations in Spain and expanding the business to different countries such as Mexico, Colombia, Panama or Argentina, where he sponsored global sports properties such as Valencia CF, Real Madrid or the NBA and was awarded Best Business Strategy by the Community of Madrid in 2019.

Ángel has a degree in International Business from the University of Barcelona.

Since August 2021, Miguel Ángel Leal González has been the General Manager of LALIGA Tech. He obtained a degree in Telecommunications Engineering from the Polytechnic University of Madrid. Additionally, he has completed the Senior Management Programme at the IESE Business School, as well as the From Executive to Board Member (“de Directivo a Consejero”) Programme at KPMG and IESE. He has also received advanced training in Digital Transformation from ISDI's DIBEX Programme and from INSEAD France.

Between April 2019 and August 2021, he worked for Huawei Spain as Director of the Enterprise Business Unit.

Between 2003 and 2019, he worked for the Spanish multinational technology company Teldat S.A., where he held the position of General Director for Spain and Portugal and led the company's internalisation process as Vice Chairman for Southern Europe and subsequently as Chief Business Officer.

Between 1994 and 2003, he held various positions in commercial management and business development in telecommunications operators such as Iberbanda, Jazztel and Retevisión, starting his career at Telefónica as Radio Planning Engineer.

María José López Lorenzo has been the Legal Counsel of LALIGA since 2015.

She has a degree in Law from the University of A Coruña and a Master's degree in European Union Studies from the Salvador de Madariaga Institute of European Studies at the University of A Coruña (Jean Monnet European Centre of Excellence). From 2000 to 2005, she prepared for the entrance examinations to the judiciary and the public prosecutor's office.

She was Legal Advisor to LALIGA from 2013 to 2015. Before that, she worked as a lawyer in the Legal Department (Dispute Resolution) of EY Abogados (formerly Ernst & Young, Abogados) from 2008 to 2013. From 2005 to 2008, she worked as a litigation lawyer at Príncipe Abogados, (Vigo). She was also an intern at the Official Chamber of Commerce, Industry and Navigation of A Coruña in 2000.

 

Jaime Blanco Manrique has been the Director of the Club Office since January 2024.

He holds a degree in Business Administration and Management from the Pontificia Comillas Univertity – ICADE in Madrid, and he has a Master's in International Business Management awarded by ICEX-CECO and the Menéndez Pelayo International University.

His journey in LALIGA began in June 2018 as an Executive Agent of the Presidency through the LaLiga Global Network 2.0 process. In 2020, he was promoted to the position of Deputy to the Presidency, being responsible for leading the protocols against COVID-19 and the testing program for the 42 clubs of LALIGA. Since 2022, he coordinates LALIGA's efforts to support the growth of clubs within the framework of LALIGA Boost.

Before his time at LALIGA, he worked at KPMG from 2015 to 2018, serving in the Capital Structuring & Funding Solutions and Transaction Services departments, participating in projects at both national and European levels.

Previously, he worked as a Trade and Investment Advisor at the Economic and Commercial Office of Spain in Montevideo.

Born on 2 November 1966 in Madrid, she is the current Human Resources Director at LALIGA since February 2022. She previously joined the company in November 2016 as Human Resources Manager. Her main role has been to lead the strategic planning of the area, establish internal policies, oversee operational management and drive initiatives to improve and increase the efficiency of procedures and operations.

She holds a degree in Psychology from the Complutense University of Madrid and a Master's degree in Human Resources Management from the Polytechnic University of Madrid. In addition, she has numerous training courses related to her field, such as the Advanced Course in Social Security and Labour Law at CEF and the Business Management Programme at EOI.

Prior to joining LALIGA, she held the position of Human Resources Director at Actualize Group, an IT company, from 2004 to 2015. During the initial phase (2004-2009), she oversaw the department for Spain and played a crucial role in the company's transformation process. In the subsequent phase (2010-2015), she spearheaded organisational development as part of an international expansion project that spanned across 5 countries, until the company's acquisition by the Fractalia Group.

 

Luis Gil Torres has been the Head of Competition and Players' Office of LALIGA since July 2017.

He has studied a Specialist University Course in Management and Economic-Financial Management of Professional Football from the University of Huelva. He has taken part in various courses on sports law and has been a speaker at several conferences on sports law and regulations related to professional football.

Professional footballer from 1996 to 2010 in different clubs/ SADs which are members of LALIGA: RCD Mallorca, SD Logroñés, Gimnástic de Tarragona, Real Murcia, Sevilla FC, Polideportivo Ejido, Elche CF, CD Tenerife, Alicante CF and CD Alcoyano

Member of the Governing Board of the AFE and its Manager from March 2010 to January 2016. Member of the Negotiation Committees of the Professional Football Collective Bargaining Agreement between LALIGA-AFE.

Julio Fariñas Baro es el Director de Negocio Audiovisual B2C en LALIGA. Se incorporó a la organización en septiembre de 2022 como responsable de LaLigaSports TV y en febrero de 2023 asumió la dirección de una nueva área estratégica creada por la organización, el Área de Negocio Audiovisual B2C.

Fue futbolista profesional entre 1997 y 2008. Se formó en las categorías inferiores del Cádiz CF. Tuvo un periplo internacional en la Serie B italiana (US Ravenna) y en la Segunda Liga portuguesa (AD Ovarense).

Formado en Relaciones Laborales por la Universidad de Cádiz, cuenta con una amplia experiencia en el desarrollo de negocio, con alto enfoque en estrategias comerciales y de ventas en diferentes sectores. En 2017, fundó la compañía Footters, donde ocupó el cargo de CEO y Consejero Delegado hasta 2022. Durante su tiempo en Footters, se especializó en el mundo audiovisual desarrollando una OTT para la distribución de contenidos de fútbol no profesional con un modelo de suscripción. Bajo su liderazgo, Footters recibió numerosos reconocimientos, incluyendo el premio a mejor Startup en la vertical de Marketing en el SouthSummit en 2018, el Premio Emprendedor XXI en la categoría de Empresas de Alto Crecimiento en 2019 y el reconocimiento como una de las empresas más innovadoras en el sector de los medios de comunicación por el informe anual de la Asociación de Medios de Comunicación en 2020.

José Guerra Álvarez is Director of Strategic Operations and LALIGA Impulso and has been responsible for the Travel, Purchasing, Demand Management, Infrastructure and Technical departments since 2016. Between January 14, 2020 and September 30, 2021, he also held the position of Chief Business Officer of LALIGA.

He graduated from ETEA University in Cordoba with a major in Economics and Business Studies and began his career at Arthur Anderson (Deloitte), where he conducted 10 years of consulting and auditing projects for some of the most important Spanish construction and real estate companies in the country at that time.

In 2002, he developed his career by working in various groups of companies operating in the real estate and sports sectors, holding positions as CFO, CBO and CEO, and, in some of these companies, as a member of the Board of Directors.

In 2011, he moved firmly into the sphere of professional football when he was appointed as the CFO of Real Zaragoza, S.A.D., and as a member of its Board of Directors.

In 2014, he joined LALIGA, working in the Economic Oversight Area. He subsequently took on various responsibilities until he became Corporate Operations Manager.

Jose Antonio Montero has been LALIGA's Director of Institutional Relations since January 2023.

International Master's Degree in Business Administration (MBA) from the Business Engineering School (La Salle-Manhattan College). Degree in Exercise and Sports Science (INEF Barcelona). 

With extensive professional experience in the world of sports management, including 3 years in LALIGA as Deputy Director of Institutional Relations. 19 years in the FEB, where he was Executive Vice-President and Director General of the FEB (2016-2019), Director of International Affairs, Director of Organisation and Operations of the 2014 World Cup, Director General of the 2018 Women's World Cup, Director General of EuroBasket 2007 and Director of the 2016 Youth World Cup for men and women. Member of the Competitions Commission of FIBA and FIBA Europe (2002-2008/ 2012-2019) and member of the Competitions Commission of the Basketball Champions League, as well as his time at the High Council for Sport as Director of the Office of the Secretary of State for Sport.

His notable professional accolades include the Royal Order of Sporting Merit in the silver category and the gold category (awarded collectively to the Executive Committee responsible for organising the 2014 Basketball World Cup), being named Best Sports Manager of 2007 by the Associació Catalana de Dirigents de L'Esport, and winning First Prize in the III Premio Literario y Periodístico Humanismo y Deporte 2000 (III Literary and Journalistic Prize Humanism and Sport 2000) for his study titled Análisis de la problemática del dopaje: aproximación a una realidad económica y social (“Analysis of the problem of doping: approach to an economic and social reality”).

Former professional basketball player for 17 seasons (Joventut de Badalona, FC. Barcelona, CSP Limoges, Spanish National Team). Olympic Games in Seoul 88.

Octavi Anoro is International Development Director at LALIGA.

Degree in Business Administration and Management from the University of Barcelona. Master's Degree in Sports Business Management from the Barcelona School of Management (UPF). He is currently (2022) studying the Master in Football Management, Methodology and Analysis at LALIGA Business School. He also has several diplomas and courses in various areas of team management.

He has been associated with the sports industry since his first work experiences more than 14 years ago (FCB Academy, Komm Mit, etc.). From 2010 to 2016, he held various positions in the tourism and catering holding company SERHS, mainly as Head of Corporate Relations, Marketing and Communications.

Marketing and Communications Specialist, he joined the Global Network project in 2017 as LALIGA Delegate in Japan (2017-2019).

After more than 2 years in Asia, he returned to Spain to lead the LALIGA Global Network project, which consists of 44 delegates in 41 countries.

Since 2022, he has been International Development Director, managing the Global Network project as well as LALIGA's international offices and subsidiaries.

Leticia de Zuloaga has been Chief Communications Officer since June 2023. She holds a degree in Advertising and Public Relations from the San Pablo CEU University in Madrid and a Master's degree in Marketing Management from the EAE Business School, among other courses and training in marketing and communication, and has extensive experience in the entertainment sector. 

Before joining LALIGA, Leticia led the Amazon Prime Video and Amazon Music communications team for Spain and Portugal, where she spent more than four years building and developing the streaming services in Spain.

In 2018 she joined the British company Sky as Marketing, Communications and Social Media Lead, as part of the project to launch the company's OOT in Spain.

From 2010 to 2018, she was part of the team at the integrated communications agency MARCO, where, as Director of Entertainment, she led the launch of Netflix in Spain and managed communications for clients such as The Walt Disney Company for eight years.

Melcior Soler Sala is the Director of LALIGA Audiovisual Area.

He has worked as a journalist. He has had a career in television, working at “Televisió de Catalunya” as a journalist and reporter and holding the position of head of sports acquisitions in the Sogecable group, currently DTS.

He joined "Televisió de Catalunya" in 1983 where he worked as a news service reporter and later as a producer of current affairs programmes.

In 1989, he joined the founding group of Canal + España where he held various management positions, and built up extensive experience in different areas of audiovisual management.

In his career spanning more than 18 years at Sogecable, he was Director of News and Sports Production, General Manager of Gestsport and a member of the Board of Directors of the company Audiovisual Sport (which, at that time, owned and managed the television rights of the Liga Nacional de Fútbol Profesional).

He also played an active role in various activities of the group, such as the merger between the two TV platforms and the launch of CanalSatélite Digital.

He took part in the negotiation and acquisition of the first and successive audiovisual rights contracts of the Liga Nacional de Fútbol Profesional and the acquisition of the main international sports rights. He was involved in the launch of Cuatro TV, a general-interest channel, and the thematic sports channels Sportmania and Canal+ Fútbol. He also helped set up the news and sports services of Canal+ España and its professional team.

In 2008, he founded his audiovisual and sports consulting firm, where he has worked with television operators and sports organisations, including Real Madrid C.F., NBA, F.C. Barcelona and Dorna Sports.

Since April 2017, Alfredo Bermejo Gutiérrez has been Head of Digital Strategy.

He holds a degree in Law from the Universidad Autónoma de Madrid and a Master's degree in Marketing and Commercial Management from ESIC. He has over 10 years of experience in the sports industry.

Before joining LALIGA, he worked as head of strategic agreements for Spain and Portugal in Facebook from 2014 to 2017. In this capacity, he had chief responsibility for relations with media, sports and the entertainment industry in both countries.

Between 2007 and 2014, he worked as Head of International Clients within the Sponsorship and Advertising Department of Real Madrid C.F. His main remits were managing International Sponsors, players' image rights and international tours. From 2004 to 2007 he worked at the multinational agency Ogilvy Action as Account Supervisor.

Alberto Díaz Lorente has assumed the role of director of LALIGA HORECA since September 2022, while also serving as the co-director of the Master's Degree in Law applied to professional football offered by LALIGA Business School.

He joined LALIGA in July 2011 and has gained over 12 years of professional experience within the organisation, which can be divided into the following phases.

From November 2019 to August 2022, he held the position of Chief Executive Office at Liga de Fútbol Profesional de Ecuador (LigaPro) as part of the consultancy service agreement between LALIGA and the organisation. During this time, he led the growth of the organisation in all areas to consolidate it as a reference for sports management and good governance throughout the Latin American region.

From October 2015 to October 2019, he worked in the Competitions and Player's Office, first as Legal Advisor and later as Head of Internal and Legal Affairs. During this time, he combined advising clubs on association regulations and sports law with the development of technological solutions for the digitalisation of key procedures. He has also implemented other corporate projects such as “LALIGA ProPlayer”, “Escuela de Valores LALIGA” and the “Players” app.

From January 2012 to October 2015, he worked in the Economic Control area, where he was initially responsible for implementing the first rules applicable to all affiliated clubs (debt control), to later join the first department of financial analysts who laid the foundations and eventually introduced the current economic control system, which is primarily based on budgetary control.

He studied law at the Complutense University of Madrid and holds an “LLM. International Sports Law” from the ISDE (Instituto Superior de Derecho y Economía) and is a graduate of the FIFA/CIES programme in Sports Management at the URJC (Universidad Rey Juan Carlos).

He has further enhanced his education by participating in several courses and academic programs, such as: the Advanced Programme in Corporate Finance at IEB (Instituto de Estudios Bursátiles), the Course in Sports Law, the Course in Practical Taxation, and the Course in Practical Accounting at CEF (Centro de Estudios Financieros).

He is currently studying the Senior Management Program Transformative Team Leadership executive programme at ESIC Business & Marketing School.