LaLiga Santander Experience
FRI 17.06.2022
First of all, 49 official LaLiga broadcasters in 133 countries participated in "LaLiga's Ultimate Challenge." More than 155,000 subscribers got involved in the competition by posting their skills and talents on social media.
Then in Spain we ran 14 exclusive experiences hosted by several LaLiga Santander clubs that welcomed in 30 international broadcasters and nearly 150 guests.
The 2021/22 season is now over, as is LaLiga's Ultimate Challenge and LaLiga Experience until the next campaign. All of these activities were promoted and organised by the LaLiga’s audiovisual department.
Six different challenges and special prizes!
Each broadcaster in their territory had the freedom to launch six suggested challenges or choose which ones would be the most suitable for their local audience and customise the contests if required.
The results have been tremendously positive. In fact, many broadcasters broke participation records thanks to the “Guess the result challenge” while others saw their engagement figures increase by collaborating with talent from their channel or local influencers who took part in and explained the challenges.
An unforgettable experience
The experiences came back in November 2021 with new challenges and content featuring the clubs, players, and personalities connected to the teams hosting the events. It also gave the opportunity, over the course of the weekend, to shine a spotlight on the culture and gastronomy of the region of Spain involved in each LaLiga Experience.
In the words of SuperSport’s Itumeleng Senne: “In my books this is the best experience we have delivered to date in terms of value, and we are keen to continue exploring ways to grow the value we give back to LaLiga”.
Be sure to watch the highlights video we have made for this campaign and we look forward to seeing you soon in the 2022/23 season!