After More Than a Decade of Innovation in Spanish football, Mediacoach Is Becoming Sportian Performance

After nearly 15 years at the forefront of football analytics, Mediacoach, the match video and data platform of LALIGA, is entering a new chapter. From today, the platform will be known as Sportian Performance.

The transition reflects the ongoing innovation and strategic partnership between LALIGA and Sportian, the sports division of Globant, which has been evolving the platform in recent seasons in collaboration with LALIGA and Clubs.

Born in the 2010/11 season as a pioneering initiative by LALIGA, Mediacoach has grown into a cornerstone of performance analysis for Spanish football. It revolutionized how clubs prepare, compete, and evolve—empowering technical teams with advanced tracking, tactical insights, and real-time video analysis.

During this period, Spanish teams have developed a pioneering, data-driven approach to training and match tactics. As a measure of its impact on the global game, users of the platform have won 16 European titles, an unprecedented period of success in the modern game.

Under its new name, Sportian Performance will retain all the powerful capabilities clubs have come to rely on—while introducing an expanded suite of tools to enable the continued evolution of match data analysis.

From tactical cameras and video review systems to cutting-edge data visualization, Sportian Performance consolidates essential performance solutions in one platform. Today, the platform captures over 3.5 million data points per match, generating more than 6,400 unique metrics to Clubs and contributing to the production of over 112,000 analytical reports per season.

Sportian will oversee the development of the Performance platform alongside LALIGA’s newly named Football Intelligence & Performance unit. Working alongside all 42 Clubs of LALIGA, the team will provide ongoing support and regular workshops to discuss new features, reinforcing the league’s commitment to providing clubs with best-in-class, equitable access to data-driven excellence.

This rebranding marks not only an evolution in name, but a renewed commitment to football’s future - where data, science, and innovation continue to elevate the game.