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LaLiga Institutional
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LaLiga Institutional
LaLiga with sport

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Directivos

President

Javier Tebas Medrano

Javier Tebas Medrano was born in 1962 in San Jose, Costa Rica. He is a Spanish citizen and holds a law degree from the University of Zaragoza.

He has been a practising lawyer since 1987. After he founded his own firm specialising in Corporate Law, he extended his areas of specialisation to Sports Law and Bankruptcy Law.

His first became directly involved with the world of football in 1993, when he was elected president of Sociedad Deportiva Huesca, a position he held until 1998 (when it played in the 3rd Division and Second Division B). Later he became a Director of C.D. Badajoz S.A.D. and C.D. Toledo S.A.D. In 2001 he was elected Vice President of LaLiga and in 2003 representative of the so-called G-30, a group of 30 lower-income LaLiga clubs which acted together to negotiate their audiovisual rights. Since April 2013, he has been the President of LaLiga. He was re-elected in 2016 and again in 2019 for another four years.

Javier Tebas' presidency of LaLiga has focused on three key areas: economic oversight, the centralised sale of audiovisual rights and the internationalisation strategy.

The first great accomplishment of his presidency was to successfully control the finances of Spanish professional football, allowing clubs to reduce their debts and doing away with late payments to players.

Another major achievement during his tenure as president was the centralised sale of audiovisual rights, through Royal Decree-Law 5/2015, which has allowed all LaLiga clubs to significantly increase their revenues.

Internationalisation is today one of the hallmarks of LaLiga. Every day, over 2.7 billion people follow our football matches through more than 100 broadcasters in 178 countries. None of this would be possible without the work that LaLiga and its clubs carry out through 10 offices and 46 delegations, with a total reach of 84 countries.

Innovation, technological development and data strategy through Business Intelligence and Analytics are also an essential part of its strategy and are already part of the DNA of LaLiga and its clubs.

Javier Tebas combines his work at the helm of LaLiga with other activities, such as speaker in different forums, and as a lecturer in different businesses and sports disciplines, Masters and university or private diplomas (ISDE, Barcelona Bar Association, Masters in Sports Law at Escuela Universitaria del Real Madrid, etc.).

Director General Corporativo

Javier Gómez Molina

Nacido el 19 de mayo de 1967. Director General Corporativo de LaLiga, en una primera etapa desde el año 2013 hasta diciembre de 2019 y, ahora, en una segunda desde el 1 de octubre de 2021.

Licenciado en Ciencias Empresariales por la Universidad de Valencia. Máster en Tributación por el Colegio de Economistas de Valencia. Máster en Tributación por el Centro de Estudios Garrigues I Law & Business School. Formación intensa en preparación de oposiciones (fiscal, mercantil, civil, etc.) y tiene distintos y diversos cursos relacionados con materia económico financiera.

Entre el 1 de enero de 2020 y el 30 de septiembre de 2021 ha trabajado para AC Talent Sports & Entertainment, S.L.

Entre 1999 y el año 2012 ejerció diversos puestos de responsabilidad en el Valencia CF, SAD. Así, fue Director Financiero hasta el año 2008, después Director General y los últimos 3 años Vicepresidente Ejecutivo y máximo responsable en materia económico-financiera.

Entre los años 1997 a 1999 preparó oposiciones a “Gestión de Hacienda”. De 1992 a 1997 trabajó en el Departamento de Planificación y Control de Gestión de GEC Alsthom Transporte, S.A., empresa dedicada a la construcción de material ferroviario, siendo en su última etapa “Controller” de un área de negocio en el Centro de Valencia. De 1991 a 1992 trabajó en los servicios centrales de la Caja Rural de Valencia.

Head of Business and International Development

Óscar Mayo Pardo

Born in 1989. Head of Business and International Development since December 2017 and Executive Agent to the President's Office since April 2017.

He has a Degree in Sports Science, majoring in Sports Management, and a Diploma in Physical Education from the European University of Madrid. Executive MBA at IEDE Business School.

Since April 2017, he has held the position of Executive Agent to the Office of the President after joining LaLiga through the LaLiga Global Network process, when he was assigned to the Office of the President.

Before joining LaLiga, he pursued a career in Marketing and Business in the Sports, Education and Fitness industry, working as Manager for Spain and Portugal for the Brazilian company Gympass and previously as Director of Sports Centres at the company BeOne.

Between 2012 and 2016, he held various positions of responsibility in the Marketing area at Universidad Europea - Laureate International Education. And in the last two years, he was director of Marketing at the Escuela Universitaria Real Madrid. During 2015, he was also a guest lecturer in Sports Marketing at the University of California, Riverside in their MBA in Sports Management.

Between 2014 and 2016, he also conducted Marketing consultancy work for the implementation of the Dutch company, SEG Sports, in Spain.

Managing Director of Technology

José Carlos Franco García

He was born on 9 June 1973. Managing Director of Technology in LaLiga.

He has a Degree in Industrial Engineering from Universidad Politécnica de Madrid and an Executive MBA from Instituto de Empresa.

Between 2007 and 2017, he held various senior positions at BBVA in the Corporate & Investment Banking unit: in the first 5 years, as Senior Manager of Technology Projects and BI and the last 5 years as Executive Director of Data & Analytics Engineering. During this period he developed, from scratch, the data practice of the Corporate & Investment Banking unit.

From 1999 to 2007, he worked for Accenture Consulting and took part in many projects with clients in the Financial Services department.

Head of Strategic Projects

Loreto Quintero

She was born in Seville in 1991. Head of Strategic Projects at LaLiga since 2020.

She holds a degree in Advertising and Public Relations and specialises in International Commerce Management.

Since April 2017, she has held the position of Executive Agent to the President's Office after joining LaLiga through the LaLiga Global Network process, when she was assigned to the President's Office.

She is currently responsible for the design, plan and implementation of strategic projects for LaLiga.

She has previously worked for other companies such as Heineken España, the Spanish brand Piel de Toro, and the consultancy firm International Ventures Consultants, on entrepreneurship and business development projects. 

Legal Counsel

María José López Lorenzo

She was born on 18 January 1975. She has been Legal Counsel for LaLiga since 2015.

She has a degree in Law from the University of A Coruña and a Master's degree in European Union Studies from the Salvador de Madariaga Institute of European Studies at the University of A Coruña (Jean Monnet European Centre of Excellence). From 2000 to 2005, she prepared for the entrance examinations to the judiciary and the public prosecutor's office.

She was Legal Advisor to LaLiga from 2013 to 2015. Before that, she worked as a lawyer in the Legal Department (Dispute Resolution) of EY Abogados (formerly Ernst & Young, Abogados) from 2008 to 2013. From 2005 to 2008, she worked as a litigation lawyer at Príncipe Abogados, (Vigo). She was also an intern at the Official Chamber of Commerce, Industry and Navigation of A Coruña in 2000.

Head of Communication

Miguel Ángel Leal Góngora

She was born on 28 December 1972. She has been Head of Communication for LaLiga since 2013.

She studied Journalism at the Universidad Complutense.

From 1999 to 2013, she was an editor at Antena 3 TV. Before that, she had been an editor at Real Madrid TV from 1998 to 1999. She has worked with Cadena COPE, Number Japan, Intereconomía TV and Punto Pelota.

Head of Office of the President, LaLiga

Víctor Manuel Martín Ortega

He was born on 29 August 1960. He has been the Head of the Office of the President of LaLiga since March 2020.

He has a Degree in Law and is an Official of the Treasury Management Body in the Regional Government de Castilla y León, where he held various positions.

Between 1999 and February 2020, he was Manager and CEO of Club Deportivo Numancia de Soria, SAD. At the same time, from June 2013 to February 2020, he was Second Vice-President of LaLiga, and also a member of the Management Body for the exploitation of audiovisual content of professional football competitions.

Head of Institutional Relations

Roberto Bermudez de Castro Mur

He was born on 25 January 1971. He has been Head of Institutional Relations of LaLiga since October 2018.

He holds a degree in Business Management and Administration from the Universitat Oberta de Catalunya and a Diploma in Business Administration from the same university.

Between 2016 and 2018 he was Secretary of State for Territorial Administrations and between 2011 and 2015 he was Minister of Presidency, Justice and Spokesman of the Regional Government of Aragon.

Between 2008 and 2011 he developed different alternative energy projects, and in 2003 he founded the "AV y Asociados" consultancy firm.

Deputy Director, Office of the President

Carlos del Campo Colás

He was born on 10 March 1960. He has been Deputy Director of the Office of the President since 2015.

He has a Degree in Law from the Universidad Complutense of Madrid.

He has been General Secretary and Director of Legal Counsel of LaLiga from 2001 to 2013 and Secretary of the Governance and Representation Bodies of LaLiga and Legal Director of LaLiga between 2013 and 2015. Prior to this, he served as LaLiga’s legal adviser from 1991 to 2001. He has been Secretary and Legal Advisor to the Fundación del Fútbol Profesional, delegate of the Football Arbitration Tribunal (Spanish abbreviation, TAF), member representing LaLiga on the Executive Committee of the High Council for Sport, of the Mixed Committee for the Transformation of Clubs into Public Limited Sports Companies of the High Council for Sport, of the Legal Committee of the National Commission on the Prevention of Violence at Sports Events and of the Sportsperson's Health Committee (Comisión de salud del Deportista). He has acted as advisor on behalf of LaLiga in the last three Collective Bargaining Agreements with the AFE and in the Coordination Agreements with the RFEF. He has spoken on different subjects at conferences and seminars on sports law. He has also worked as a director of the Organismo Nacional de Loterías y Apuestas del Estado (State National Lottery and Gaming Organisation). He is a member of the Royal Order of Sports Merit in the bronze category.

Head of the Audiovisual Department

Melcior Soler Sala

He was born in Barcelona in 1959. Head of the Audiovisual Department in LaLiga.

He has worked as a journalist. He has had a career in television, working at “Televisió de Catalunya” as a journalist and reporter and holding the position of head of sports acquisitions in the Sogecable group, currently DTS.

He joined "Televisió de Catalunya" in 1983 where he worked as a news service reporter and later as a producer of current affairs programmes.

In 1989, he joined the founding group of Canal + España where he held various management positions, and built up extensive experience in different areas of audiovisual management.

In his career spanning more than 18 years at Sogecable, he was Director of News and Sports Production, General Manager of Gestsport and a member of the Board of Directors of the company Audiovisual Sport (which, at that time, owned and managed the television rights of the Liga Nacional de Fútbol Profesional).

He also played an active role in various activities of the group, such as the merger between the two TV platforms and the launch of CanalSatélite Digital.

He took part in the negotiation and acquisition of the first and successive audiovisual rights contracts of the Liga Nacional de Fútbol Profesional and the acquisition of the main international sports rights. He was involved in the launch of Cuatro TV, a general-interest channel, and the thematic sports channels Sportmania and Canal+ Fútbol. He also helped set up the news and sports services of Canal+ España and its professional team.

In 2008, he founded his audiovisual and sports consulting firm, where he has worked with television operators and sports organisations, including Real Madrid C.F., NBA, F.C. Barcelona and Dorna Sports.

Corporate General Manager

José Guerra Álvarez

Corporate General Manager of LaLiga since 14 January 2020. He was previously Corporate Operations Manager, and has been responsible for the Financial Planning and Management Control, Club Economic Oversight, Travel, Purchases, Corporate Operations Projects and People Management departments since 2016.

He graduated from ETEA University in Cordoba with a major in Economics and Business Studies and began his career at Arthur Anderson (Deloitte), where he conducted 10 years of consulting and auditing projects for some of the most important Spanish construction and real estate companies in the country at that time.

In 2002, he developed his career by working in various groups of companies operating in the real estate and sports sectors, holding positions as CFO, Corporate Director and CEO, and, in some of these companies, as a member of the Board of Directors.

In 2011, he moved firmly into the sphere of professional football when he was appointed as the CFO of Real Zaragoza, S.A.D., and as a member of its Board of Directors.

In 2014, he joined LaLiga, working in the Economic Oversight Area. He subsequently took on various responsibilities until he became Corporate Operations Manager.

Head of Assets and Global Brand

Eva López Ruiz

She was born in September 1974. Head of Assets and Global Brand since September 2020.

Executive Program in Strategic and Digital Marketing Management at IE Business School, Advanced University Course in Fashion and Luxury Marketing at Universidad Complutense, and various studies in Advertising and Creativity at INTE and the Madrid Chamber of Commerce.

A creativity and brand strategy specialist, she has worked in national and international advertising agencies such as McCann WorldGroup, Euro RSCG Life or Bellow the Line for 24 years, handling accounts such as Coca-Cola, Bankinter, L'Oréal Paris, Endesa, Evo Banco, Telefónica, MasterCard, Canal + or Havainas. For the last 13 years she has been a creative and strategic director in Fiverooms.

In December 2019 she joined LaLiga as Head of Advertising and Branded Content, and then moved up to her current position.

Head of Digital Strategy

Alfredo Bermejo Gutiérrez

He was born in February 1979. Since April 2017, he has been Head of Digital Strategy.

He holds a degree in Law from the Universidad Autónoma de Madrid and a Master's degree in Marketing and Commercial Management from ESIC. He has over 10 years of experience in the sports industry.

Before joining LaLiga, he worked as head of strategic agreements for Spain and Portugal in Facebook from 2014 to 2017. In this capacity, he had chief responsibility for relations with media, sports and the entertainment industry in both countries.

Between 2007 and 2014, he worked as Head of International Clients within the Sponsorship and Advertising Department of Real Madrid C.F. His main remits were managing International Sponsors, players' image rights and international tours. From 2004 to 2007 he worked at the multinational agency Ogilvy Action as Account Supervisor.

Chief Communications Officer

Joris Evers

He was born in March 1975. As Head of Global Communication, he has been responsible for the global communications strategy in LaLiga since May 2017.

He has a degree in Journalism.

Before joining LaLiga, Joris was Vice President and Head of Communications for Netflix Europe, Middle East and Africa (EMEA). Joris began to work at Netflix in 2011 at its headquarters in Los Gatos, California. He played a key role in launching Netflix worldwide; this included setting up the company's EMEA headquarters in Amsterdam.

Joris played a key role in explaining how Netflix was using the Internet to change the way TV is created, delivered and consumed. Before working on Netflix, Joris covered the technology industry as a journalist for a decade, both in Europe and in Silicon Valley, after which he worked as senior communications roles at McAfee.

Head of Competition and Players’ Office

Luis Gil Torres

He was born on 28 January 1976. He has been Head of Competition
and Players’ Office since July 2017.

He has studied a Specialist University Course in Management and Economic-Financial Management of Professional Football from the University of Huelva. He has taken part in various courses on sports law and has been a speaker at several conferences on sports law and regulations related to professional football.

Professional footballer from 1996 to 2010 in different clubs/ SADs which are members of LaLiga: RCD Mallorca, SD Logroñés, Gimnástic de Tarragona, Real Murcia, Sevilla FC, Polideportivo Ejido, Elche CF, CD Tenerife, Alicante CF and CD Alcoyano.

Member of the Governing Board of the AFE and its Manager from March 2010 to January 2016. Member of the Negotiation Committees of the Professional Football Collective Bargaining Agreement between LaLiga-AFE.

Head of Integrity and Safety

Florentino Villabona Madera

Head of Integrity and Safety for La Liga since June 2018. Before that, he held the rank of Chief Commissioner since 21 May 2012, his last position being that of Operational Deputy Director of the Directorate General of Police since 31 January 2017.

He has a degree in Law. He has completed and obtained the titles for the following courses: Law and Police Techniques, Economic Crime, Narcotics and Psychotropic Drugs, International Seminar on Analysis and Management of Information on Drug Trafficking, Investigation Methodology and International Seminar on the European Arrest Warrant, and other courses.

He joined the National Police Corps as an Inspector in 1978 and was assigned to the Navarra Police High Command. He was subsequently promoted to Chief Inspector and later to Commissioner, holding various posts in Algeciras, Malaga, Melilla and Malaga again until he was appointed Commissioner General of Public Safety on 31 January 2012.

He has received awards and acknowledgements, including the Medal of Police Merit, Cruces Rosas al Mérito Policial and others.

Head of Corporate Brand Mobilisation

Cristina Sánchez

She was born on 17 December 1971. Head of Corporate Brand mobilisation for La Liga since June 2016.

She holds a Degree in Political Science and Sociology from the Universidad Complutense of Madrid. Diploma in Political Science, French University of Pierre Mendes, Grenoble. Master’s degree in International Relations from the Sorbonne University in Paris.

Since 2008, she has held many senior positions in the Spanish Professional Football Association and LaLiga. 

Between 2000 and 2007, she worked in various Marketing and Advertising agencies of the WPP group, Alternativa Bates, One for One, JWT or Delvico, engaging in account management functions with sports sponsorship.

Head of Women's Football

Pedro Malabia Sanchis

Born in Valencia on 1 April 1980. He has been Head of the Women’s Football Area of LaLiga since June 2018, a position he already occupied between July 2016 and November 2017 before joining FIFA as head of women’s football competitions.

He has a degree in Law from the University of Valencia, an International Master's Degree in Sports Law and Management from ISDE, in addition to various specialist courses in Sports Management and Sports Law.

Between 1999 and 2009 he was coordinator and head of the women's football section of Club Deportivo Colegio Alemán de Valencia, a club that became the women's section of Valencia CF, Valencia Féminas CF, from the 2009/10 season onward. Here he was General Manager of the section until September 2015, when he joined LaLiga as head of the new women's football department.

During his time at Valencia CF (while coordinating women's football activities), he was responsible for expansion projects at the Valencia CF Foundation (2011 to 2013). After that he moved to International New Business in the Marketing department in Valencia CF, and was also Deputy to the club's General Operations Manager.

He was the representative of Valencia CF Femenino in the Women’s Football Committee of the European Club Association (ECA). In fact, it was the first Spanish club to become a member of the Committee.

Director of LaLiga Foundation

Olga de la Fuente García-Peytavi

She was born on 28 August 1961. In 1993 she joined the Liga Nacional de Fútbol Profesional, taking responsibility for the recently constituted Fundación del Fútbol Profesional (former company name), which was a pioneering initiative in the world of Spanish professional football. Since that year, she has held the positions of Coordinator, Manager and, currently, Director of the LaLiga Foundation, in that order.

She has a Law degree from the Colegio Universitario San Pablo-CEU of Madrid. She completed the legal practice course at the University Complutense and spent two years preparing for the competitive examinations to become an Attorney for the Social Security.

From 2009 to 2013, she was a member and Vice-Chair of the Social Responsibility Committee of the EPFL, representing the LaLiga. From 2001 to 2008 she carried out international relations functions for LaLiga with UEFA, FIFA and international leagues. Before that, from 1989 to 1992 she worked as a lawyer, and, from 1981 to 1985, as a technician and coordinator of activities for the Cánovas del Castillo Foundation.