SportyBet announces partnership with LALIGA bringing the best of Spanish football closer to Brazilian fans

SportyBet has announced a new partnership with LALIGA, one of the most prestigious football leagues in the world. The collaboration reflects SportyBet’s broader strategy of aligning with globally respected football properties while creating new ways for Brazilian audiences to experience elite international competitions. Through the partnership, SportyBet and LALIGA will work together to engage Brazilian fans through locally driven activations that connect elite football with culture and passion. The agreement is designed to bring Brazilian audiences closer to the best of football through experiences that extend beyond the match itself, reinforcing the league’s global reach in one of the world’s most passionate football markets.

At the core of the collaboration is a focus on exclusive experiences, offering SportyBet users access opportunities that go beyond the match itself. These initiatives aim to bring users closer to LALIGA through VIP matchday experiences, meet-and-greet opportunities, exclusive hospitality moments, and special fan journeys that include behind-the-scenes access. The activations are tailored specifically to Brazil’s highly passionate football audience, rewarding engagement with once-in-a-lifetime experiences. The partnership will also include exclusive LALIGA memorabilia giveaways, with participants able to win official jerseys, match balls and branded merchandise connected to major fixtures and seasonal highlights. These campaigns will be rolled out around selected LALIGA match weeks, helping to build momentum around high-profile games and classic rivalries.

“LALIGA is one of the most prestigious sports properties in the world and holds strong relevance with Brazilian fans. This partnership marks an important step in our long-term strategy in Brazil,” said Igor Liporase, Country Manager Brazil at Sporty Group. “By working alongside a brand with LALIGA’s global reach, we are expanding our ability to deliver exclusive experiences that strengthen our users’ connection to the very best of football — in a truly impactful and memorable way.”

In addition to user engagement initiatives, the agreement includes LALIGA-themed betting promotions around major fixtures, complementing the broader partnership. Together, SportyBet and LALIGA aim to deliver a more immersive football experience that blends elite competition, access, and matchday engagement for Brazilian audiences.

 “Brazil is one of the most vibrant football markets in the world, and this partnership brings together two brands that share a deep commitment to the fan experience,” said Marc Tarradas, Managing Director for South America at LALIGA. “By working alongside SportyBet, we can deliver innovative and engaging initiatives that connect fans with the excitement, rivalries, and stories that define LALIGA, in ways that feel authentic and locally relevant.”

The SportyBet Brazil and LALIGA partnership is designed to create a more immersive and engaging user journey — combining elite football content, exclusive experiences, and enhanced betting value into a single, compelling ecosystem for Brazilian fans.