CazéTV will broadcast LaLiga in Brazil for the next six seasons

CazéTV and LaLiga announce an agreement for the broadcasting of LaLiga in Brazil over the next six seasons, expanding Brazilian audiences' access to one of the most relevant and widely followed competitions in world football.

The agreement covers the broadcast of LaLiga EA Sports matches in Brazil, as well as the distribution of complementary content and highlights on social media. The alliance strengthens the competition's presence in the Brazilian digital ecosystem and brings the championship closer to new audiences through a free, accessible proposition adapted to new sports consumption habits.

One of the partnership's standout features will be the distribution of content through the CazéTV ecosystem, with YouTube as the main free-access platform for Brazilian fans, alongside CazéTV's presence in other digital environments and connected platforms. This broad reach will allow LaLiga to connect with Brazilian audiences through a more open, social experience, integrated into the channels where new generations already follow sport.

Recognized for bringing together some of the world's most important clubs, historic rivalries, major international stars, and a long tradition of Brazilian talent, LaLiga holds a central place in the global football calendar. Its arrival on CazéTV represents a new step in the strategy of expanding and connecting with local audiences, particularly younger fans and those with new sports content consumption habits.

"Brazil is a strategic market for LaLiga, given the passion of its fans, the cultural power football holds in the country, and the deep connection our competition has always had with Brazilian talent. This alliance with CazéTV represents a very important opportunity to bring LaLiga even closer to Brazilian fans through a digital, wide-reaching distribution model aligned with how new audiences consume sport today. We are very pleased to begin this new chapter alongside a partner that understands the local audience so well and has a unique ability to generate conversation, reach, and engagement in Brazil," said Javier Tebas, President of LaLiga.

Brazil has a historic relationship with LaLiga. Over recent decades, Brazilian players have been central figures in some of the competition's most memorable moments, leaving a decisive mark on clubs such as Real Madrid, Barcelona, Atlético de Madrid, Sevilla, Valencia, Villarreal, and many others — with iconic players like Ronaldo, Ronaldinho, Rivaldo, Marcelo, Roberto Carlos, Romário, Neymar, and Bebeto. This new alliance will help strengthen that connection and build a closer narrative, digital and tailored to the Brazilian audience.

"Bringing LaLiga to CazéTV means adding to our portfolio one of the most iconic competitions in world football. We are talking about a league that brings together some of the greatest clubs, players, and stories in sport, with enormous global relevance and a strong connection with the Brazilian public. It is content that represents tradition, quality, and enormous value for football fans, and it comes to further strengthen our offering of major sporting events, broadening access and deepening the fan's connection with the best of world sport," adds Felipe Aquilino, partner at CazéTV.

 

For CazéTV, the incorporation of LaLiga consolidates its strategy of offering major global sports properties through an accessible, innovative consumption experience connected with Brazilian fan culture.