The ‘Make Way for the King’ film kickstarts Budweiser’s global campaign with LaLiga that will be activated across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria.
As the ‘Be a King’ campaign continues, it will have one goal: to bring fans closer to their football heroes through a series of unique programs across the globe. Activations will include limited edition packaging showcasing the iconic league trophy, exclusive viewing parties, broadcast media assets and content designed to celebrate the greatness of the players on the field and their cultural impact off the field.
Fans can also look forward to exciting player collaborations, ‘King of the Match’ awards and more. To stay close to the action, fans can follow @budfootball on social channels for weekly highlights featuring the Kings of the Game.
“We are excited to kick-off this long-term partnership with LaLiga. This partnership will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
LaLiga President Javier Tebas added: “We're committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”
As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game and connect with even more football fans this year through its LaLiga Partnership.