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MIÉ 07.09.2022 | NEWS

LaLiga welcomes its players with a campaign by international artist Felipao

This partnership brings together art and football, while representing the values of the LaLiga brand and showing the link between the two through emotion.

News

MIÉ 07.09.2022

This season's Welcome Pack, sent to 1,100 players, is characterised by art, in particular sculpture, from the hand of a very well-known international artist: Felipe Garcia-Bañon Sanz-Briz, commonly known as Felipao, a Moroccan-born sculptor who has lived and shown his work all over the world. This partnership brings together art and football, while representing the values of the LaLiga brand and showing the link between the two through emotion. The organisation is currently at a pivotal moment in its work to transform its brand perception around the world, rooted in the purpose of inspiration as the driving focus of its voice.

Felipao's sculpture "Poppin", a French bulldog especially popular among football players and other celebrities, was the chosen piece: The artist has designed a limited edition version of the work, which in this case features a necklace with the LaLiga logo and the author's exclusive signature "Felipao by LaLiga". This piece will be given to the 1,100 footballers as a welcome gift for the new 2022-23 season, including Falcao, Rakitic, Mario Suárez and Roger Marti, who have already received it at home in front of the LaLiga cameras. This sculpture was accompanied by a corporate token, personalised with their most notable game statistics for the entire 2021-22 season.

© LaLiga - 2022