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WED 29.12.2021 | NOTA DE PRENSA

LaLiga kicks off 2022 with football galore and a global ad campaign

The campaign, which will air in Brazil, China, Indonesia, Nigeria, and Spain, encourages fans to welcome the New Year in with LaLiga Santander and LaLiga SmartBank; Matchday 19 will feature matches on December 31 and January 2 and 3.

Nota de Prensa

WED 29.12.2021

Once again, LaLiga will see in the New Year with some top-class football, and to celebrate this event, it has created a global ad campaign that invites fans around the world to round off 2021 by watching LaLiga. For starters, 31 December will see a mouth-watering LaLiga Santander clash between Valencia CF and RCD Espanyol, while there will also be several memorable LaLiga SmartBank matches, including Real Oviedo vs SD Ponferradina, Burgos CF vs SD Amorebieta, and SD Eibar vs Real Sociedad B, with thousands of fans from around the globe set to enjoy the spectacle.

The campaign, entitled ‘The world celebrates 2022 with LaLiga’, shows representative families from around the world who appear to simply be watching the countdown to the New Year. However, it is then revealed that they are in fact watching the final LaLiga game of 2021 which is set to take place hours before the year ends at midnight.

Brazil, China, Indonesia, Nigeria, and Spain are the countries where this campaign will be aired, and which include TV ads created specially with the broadcasters in mind, as well as digital content which will appear on various platforms.

Through this campaign LaLiga is once again seeking to raise awareness and encourage its fans around the world to enjoy the entertainment and the emotions that the game brings while welcoming in a New Year that is sure to be replete with thrilling football.

A matchday featuring seven local derbies

The last matchday of the year features a number of local derbies. In LaLiga Santander; Getafe CF vs Real Madrid, Atletico de Madrid vs Rayo Vallecano, and Deportivo Alaves vs Real Sociedad taking place on 2 January, while Villarreal CF vs UD Levante and Cadiz CF vs Sevilla FC are on the 3rd. Two derbies are taking place in LaLiga SmartBank: SD Eibar vs Real Sociedad B on 31 December and CD Tenerife vs UD Las Palmas on 2 January.

© LaLiga - 2021