The World Cup has kicked off, but LaLiga Clash goes on

LaLiga Santander Experience

JUE 24.11.2022

LaLiga Clash is staying the course over the next few weeks, in spite of LaLiga Santander taking a break. The joint initiative between LaLiga and its international broadcasters comprises ten different contests offering the broadcasters’ subscribers the chance to win big prizes, including an exclusive trip to Spain.

“Spot the ball” challenge

Based on the Lewandowski move against Rayo Vallecano, the broadcaster TV2 Norway used the “Spot the ball” contest to top off the opening half of the season with thousands of replies to its post. In addition to promoting the contest on its social media profiles, its presenters unveiled the prizes on offer and how to take part during one of the main segments on the network: “LaLiga Studio”. Similarly, ELEVEN Sports Portugal shared the challenge with its followers, opting to use its Twitter and Instagram platforms to let fans guess where the ball was in the shot of Lewandowski, garnering a host of responses.

Also in Europe, PrimeTel Cyprus, DigitAlb Albania, MAX Sport Bulgaria, C-More Sweden and C MORE Finland completed the list of broadcasters who put their subscribers to the test with the “Spot the ball” puzzle. Meanwhile, in the Baltic and CIS countries, Setanta was in charge of promoting this popular contest in the 12 nations where it broadcasts LaLiga.

Over in Asia, ONE Israel continued with its campaign on TikTok, LaLiga’s fastest growing social media platform (there are now 12.4M of us!). Once again, the channel’s biggest talent, “Hassagim” (with over 500,000 followers) was tasked with throwing down the gauntlet to an audience that continues to expand from one matchday to the next. In Vietnam, both broadcasters (SCTV and VTV Cab) plumped for their Facebook pages to promote the contest, adapting the creative assets supplied by LaLiga for their local audience.

In Oceania, the broadcaster OPTUS Australia spiced up its question by combining different assets and social media platforms: Instagram, Facebook and Twitter.

Are you familiar with our stadiums?

This is, without a doubt, the challenge for the most observant among us. Taking advantage of the three of LaLiga’s most iconic stadiums, the Civitas Metropolitano (Atletico Madrid), San Mames (Athletic Club) and the Ramon Sanchez-Pizjuan (Sevilla FC), we launched the “Guess the stadium” challenge. The simple mechanics for taking part and the beauty of the stadiums really caught the attention of the audiences of broadcasters such as TV2 Denmark, Spiler TV Hungary, PrimeTel Cyprus and S Sport Turkey, which promoted the contest during the coverage of their LaLiga Santander games, with the presenters encouraging spectators to participate on the networks’ social media channels.

Specifically, PrimeTel showed the video-questions during the commercial breaks of its weekend programming, while Spiler tapped into the charisma of its presenters by having them pose the question directly and asking viewers to take part via its social media profiles. Additionally, the Turkish broadcaster continued to recruit more participants (almost 7,000 so far this campaign) by uploading posts ahead of the World Cup break with a range of images of the LaLiga Clash prizes on offer along with the creative assets to its main Twitter, Instagram and Facebook accounts.

The thrill of the derbies!

LaLiga Clash was also intent on promoting the first Seville Derby of the season, with over 20 international broadcasters joining the fray! We can highlight WOWOW Japan and OPTUS Australia, who tested their followers’ knowledge by asking them which player has played the most derbies in Seville. They were joined by other networks from across the globe: Nova Sport Czech Republic, Eleven Portugal, Eleven Poland, beIN France, TV2 Denmark, C-More Finland, S Sport Turkey, Spiler TV Hungary, Silk Sport Georgia, Setanta, SCTV Vietnam, ONE Israel, DirecTV in Latin America, Canal + Africa, TV2 Norway, Ziggo in the Netherlands and DigitAlb Albania. The latter showcased the shirts of Real Betis and Sevilla FC live on its “Zona Gol” show, with this extra visibility of the big match reeling in over 6,000 participating subscribers!