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News

MIÉ 23.12.2020 | News

LaLiga collaborates with Instituto Cervantes on two new projects in India

Every Matchday, two LaLiga games will be cross-posted on the Instituto Cervantes official Facebook page. Digital weekly series launched for fans in India to learn Spanish through LaLiga way.

News

MIÉ 23.12.2020

Continuing its commitment to the world of entertainment and sports, LaLiga has partnered with Instituto Cervantes New Delhi to familiarise students with the terminology used in Spanish football and LaLiga. Both the brands have collaborated to launch the digital weekly series “Learn Spanish with LaLiga and Instituto Cervantes”. This digital series will last for 10 weeks and will focus on three different content: Legendary Quotes, Club anthems & Skills for each week.

Additionally, fans will also be able to watch two LaLiga games directly on the Instituto Cervantes official Facebook page until the end of this season.

LaLiga’s partnership with Instituto Cervantes, New Delhi will further strengthen the fan base in India and will help enthusiasts connect better with Spanish football. Top Spanish football personals and Professors from Instituto Cervantes New Delhi will work toward acclimatising the students to Spanish vocabularies.

Jose Antonio Cachaza, Managing Director, LaLiga India said, “Our objective behind this collaboration with Instituto Cervantes is to engage with as many football fans as possible and allowing them to learn Spanish through LaLiga way. The collaboration will bring the Spanish and Indian cultures closure through the beautiful game of football. We feel that the fans will enjoy the nomenclature of LaLiga and Spanish football which will make watching the game even more fun experience along with education”.

Òscar Pujol, Instituto Cervantes Director said, “Love for Football and the desire to watch the game by the fans in India has grown dramatically with time. Our association with LaLiga will allow us to reach out to a mass audience which will provide them with the ultimate LaLiga match experience while also familiarising them with the language. This will indeed help bring football enthusiasts closer to the Spanish culture and the game.”

© LALIGA - 2020